ZURICH, Switzerland — January 28, 2026
Executive Summary
On Holding AG (NYSE: ONON), the global premium sportswear brand, has announced the appointment of Frank Sluis as its new Chief Financial Officer (CFO), effective May 1, 2026. Sluis will join the company’s executive leadership team and assume responsibility for overseeing On’s global finance organization. The appointment follows a structured succession process and reflects the company’s focus on strengthening its financial leadership as it continues to scale internationally. Sluis brings more than 25 years of experience in senior financial leadership roles at large, global consumer businesses, most recently serving as Chief Financial Officer for Europe and Indonesia at Ahold Delhaize. According to the company, the transition is designed to ensure continuity, with current CEO Martin Hoffmann continuing to oversee the Finance organization until Sluis formally assumes the role.
Announcement Overview
On Holding AG announced that Frank Sluis will join the company as Chief Financial Officer, marking a planned leadership transition within its executive management team. Sluis will take over the CFO role effective May 1, 2026, and will be responsible for leading On’s global finance function, including financial strategy, reporting, planning, and operational finance activities.
The company stated that Sluis’ appointment follows a comprehensive search process aimed at identifying a financial leader with experience managing complex, multinational organizations. His background spans multiple consumer-facing industries and includes leadership roles within publicly listed companies operating at significant scale.
According to On, the timing of the appointment aligns with the company’s continued international expansion and operational growth across key markets. The transition period has been structured to allow for a seamless handover, with current CEO Martin Hoffmann maintaining oversight of the Finance organization until Sluis’ start date.
Key Announcement Details
- Announcement type: Executive appointment
- Role: Chief Financial Officer (CFO)
- Incoming executive: Frank Sluis
- Effective date: May 1, 2026
- Company: On Holding AG
- Stock exchange listing: NYSE
- Ticker symbol: ONON
- Headquarters: Zurich, Switzerland
- Scope of role: Global finance leadership
Strategic Context
According to the company, the appointment of a new Chief Financial Officer reflects On’s focus on aligning financial leadership with its long-term strategic priorities. As the company continues to expand its global footprint and scale operations across regions, the complexity of its financial operations has increased accordingly.
On stated that Sluis’ experience leading finance organizations at large, international companies positions him to support the company’s growth trajectory. His background includes overseeing financial operations across multiple geographies, managing large-scale finance teams, and supporting strategic decision-making at the executive and board levels.
The company noted that financial discipline and operational rigor remain critical components of its growth strategy. The CFO role is expected to play a central part in supporting capital allocation, investment planning, and financial governance as On continues to develop its product portfolio and expand distribution across global markets.
Leadership Transition and Continuity
Frank Sluis will succeed Martin Hoffmann, who assumed the role of sole Chief Executive Officer last year while continuing to hold CFO responsibilities. According to the company, Hoffmann will remain closely involved in overseeing the Finance organization until Sluis formally joins On, ensuring continuity during the transition period.
On stated that this approach is intended to provide stability and maintain operational momentum across the finance function. The transition plan allows for knowledge transfer and alignment on financial priorities ahead of Sluis’ start date.
The company emphasized that the leadership transition reflects a planned evolution of its executive structure as it adapts to increasing scale and operational complexity.
Professional Background of Frank Sluis
Frank Sluis brings more than 25 years of experience in financial leadership roles within global consumer businesses. Most recently, he served as Chief Financial Officer for Europe and Indonesia at Ahold Delhaize, one of the world’s largest food retail groups. He has held this position since 2021.
In his role at Ahold Delhaize, Sluis was responsible for managing financial operations covering more than EUR 30 billion in annual net sales. He led a large international finance, procurement, and sourcing organization comprising approximately 800 professionals. According to the company, this role required oversight across multiple markets and regulatory environments, as well as close coordination with operational leadership teams.
Prior to his tenure at Ahold Delhaize, Sluis held senior finance leadership roles at Reckitt Benckiser and Unilever. These positions involved managing financial operations for global consumer brands and supporting business units operating across diverse geographies. On stated that this experience has provided Sluis with a deep understanding of consumer behavior, brand-driven growth models, and large-scale financial management.
Executive Leadership Commentary
“We set out to identify the next right financial leader for On,” said Caspar Coppetti, Co-Founder and Executive Co-Chairman of On. “Frank stood out for his personal drive that will match our pace from day one, his credibility as a strategic partner to the Board and the CEO, and his proven ability to align long-term vision and financial leadership.”
Martin Hoffmann, Chief Executive Officer of On, added: “Frank joins On at an exciting moment – our brand is resonating globally, our vision is clear, and we are executing with a level of precision that continues to drive record results. He complements our management team with experience at a scale significantly larger than where we are today, yet fully aligns with our values. Frank brings a passion for our brand and a leadership style that will empower our talented team to reach new heights, and I look forward to partnering with him to further unlock our potential.”
Frank Sluis, incoming Chief Financial Officer of On, said: “On is a truly unique company – combining a powerful brand, strong values, and an ambitious global growth trajectory. I am deeply passionate about sports and sustainability, and I strongly believe in On’s mission and culture. I could not be more excited to join the team and contribute to On’s journey forward.”
Global Experience and Personal Background
Sluis was born and raised in the Netherlands and has spent a significant portion of his professional career working internationally. According to the company, his experience includes extended periods in the United States and leadership responsibilities spanning multiple regions.
In addition to his professional background, Sluis has a long-standing personal interest in sports. He is an avid marathon runner and has competed in multiple triathlons. On stated that this personal connection to sport aligns with the company’s mission and brand identity, which centers on movement and performance.
About On Holding AG
On Holding AG was founded in 2010 in the Swiss Alps with the mission to ignite the human spirit through movement. Since its founding, the company has focused on developing premium footwear, apparel, and accessories designed for high-performance running, outdoor activities, training, all-day wear, and tennis.
Sixteen years after its market launch, On has expanded into a global sportswear brand with a presence in more than 80 countries. The company is known for its CloudTec® and LightSpray™ technologies, as well as its emphasis on design and innovation. On has also highlighted its efforts related to sustainability and circular economy initiatives as part of its broader business strategy.
On engages with consumers globally through its digital platforms and physical retail presence, serving a growing international customer base. Additional information about the company is available at its official website.
Forward-Looking Statements
This announcement contains statements that may constitute forward-looking statements under applicable securities laws, including the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially.
These risks include, but are not limited to, factors related to brand strength, supply chain operations, global economic conditions, geopolitical developments, consumer preferences, innovation, sustainability initiatives, information technology systems, cybersecurity, regulatory compliance, and other risks disclosed in the company’s filings with the U.S. Securities and Exchange Commission.
Forward-looking statements speak only as of the date of this announcement, and the company undertakes no obligation to update such statements except as required by law.
Media and Investor Contacts
Investor Relations
On Holding AG
Liv Radlinger
Email: investorrelations@on.com
ICR, Inc.
Brendon Frey
Email: brendon.frey@icrinc.com
Media Relations
On Holding AG
Adib Sisani
Email: press@on.com
Source Attribution
Source: Company announcement
