TEMPE, Arizona and PRAGUE — March 10, 2026
Executive Summary
Gen Digital Inc. (NASDAQ: GEN) announced the acquisition of Trellis, a technology-driven insurance marketplace platform, in a move designed to expand the insurance capabilities of Engine by Gen, the company’s secure financial wellness marketplace. The acquisition integrates Trellis’ AI-powered insurance shopping technology into the Engine platform, enhancing the personalized insurance recommendations available through Gen’s financial services partner network.
Engine by Gen operates as an embedded marketplace platform that connects consumers with financial products by delivering real-time personalized recommendations directly within mobile apps, websites, and other digital consumer environments. With the addition of Trellis, Gen expands the insurance categories available within the platform while advancing its AI-powered insurance matching capabilities.
According to the company, Trellis’ technology simplifies the insurance shopping experience by automating the process of comparing and selecting insurance products. The integration is intended to enhance how consumers access and evaluate insurance offerings through Engine’s financial services ecosystem while supporting Gen’s broader strategy to expand the range of financial wellness solutions delivered through the platform.
Announcement Overview
Gen Digital Inc. announced that it has acquired Trellis, a technology platform focused on simplifying and automating the process of shopping for insurance. The acquisition is intended to integrate Trellis’ intelligent insurance capabilities into Engine by Gen, the company’s embedded financial services marketplace.
Engine by Gen connects consumers with financial products through programmatic matching technology that provides personalized recommendations from a network of financial services providers. These recommendations are delivered directly within digital environments such as mobile applications, websites, and other consumer platforms used by financial services partners.
The addition of Trellis expands Engine’s capabilities in insurance-related financial services. Trellis operates technology designed to automate and simplify the insurance purchasing process while enabling consumers to compare insurance options across providers.
According to Gen, the acquisition allows the company to integrate Trellis’ insurance matching technology into the Engine marketplace. This integration is expected to enhance the personalized insurance recommendations delivered through the platform while expanding the categories of insurance offerings available to consumers.
The transaction was completed as part of Gen’s broader effort to develop Engine into an embedded marketplace that delivers financial products and services directly within the digital experiences used by consumers.
Gen stated that the financial impact of the acquisition is immaterial to the company’s financial statements, and the terms of the transaction were not disclosed.
Key Announcement Details
Transaction Overview
- Announcement Type: Corporate acquisition
- Acquiring Company: Gen Digital Inc.
- Public Listing: NASDAQ
- Ticker Symbol: GEN
- Acquired Company: Trellis
- Acquired Platform: Savvy digital insurance marketplace platform
- Acquisition Purpose: Expand insurance capabilities within Engine by Gen
- Integration Target: Engine by Gen secure financial wellness marketplace
- Strategic Outcome: Enhance personalized insurance offerings delivered through Gen’s financial services partner network
- Transaction Financial Impact: Acquisition described as immaterial to Gen’s financials
- Transaction Terms: Financial terms were not disclosed
Engine by Gen Marketplace Platform
- Platform Name: Engine by Gen
- Platform Type: Embedded financial marketplace platform
- Marketplace Objective: Simplify the process of navigating financial products and offers
- Core Platform Function: Programmatically match consumers with financial product recommendations
- Recommendation Type: Real-time personalized financial recommendations
- Recommendation Sources: Network of financial services providers
- Network Description: Largest connected network of top financial services providers
- Distribution Channels: Mobile applications, websites, and other consumer digital touchpoints
- Customer Experience Delivery: Financial product recommendations delivered directly within digital consumer journeys
Insurance Capability Expansion
- Capability Expansion: Addition of intelligent insurance shopping capabilities
- Insurance Recommendation Method: AI-powered insurance matching
- Integration Result: Enhanced personalized insurance recommendations
- Insurance Marketplace Expansion: Additional insurance categories offered through Engine
- Strategic Role: Advance the platform’s AI-powered insurance matching functionality
Consumer Insurance Shopping Challenges
- Insurance Market Issue: Fragmented insurance buying process
- Consumer Navigation Requirement: Consumers must review offers from multiple carriers
- Application Complexity: Consumers must complete multiple forms
- Pricing Complexity: Consumers must compare different pricing models
- Transparency Limitation: Insurance buying process offers limited transparency
Trellis Technology Platform
- Company Name: Trellis
- Platform Name: Savvy
- Platform Type: Digital insurance marketplace
- Platform Purpose: Simplify and automate shopping for insurance
- Technology Model: Machine learning models
- Marketplace Mechanism: Real-time marketplace bidding
- Artificial Intelligence System: Conversational AI
- Matching Capability: Intelligent matching between consumers and insurance providers
- Operational Objective: Reduce friction in insurance purchase processes
- Decision Support Capability: Facilitate smarter insurance purchase decisions
- Trust Objective: Increase trust between consumers and insurance providers
AI and Insurance Marketplace Functionality
- AI Role in Insurance: AI contributes to digital insurance shopping experiences
- Consumer Expectations Identified: Personalization
- Consumer Expectations Identified: Speed
- Consumer Expectations Identified: Trusted recommendations
Platform Scale and Operational Volume
- Marketplace Activity Scale: Hundreds of millions of inquiries annually
- Operational Context: Trellis technology will operate within the Engine ecosystem
Gen Strategic Platform Expansion
- Strategic Initiative: Transform Engine into the most comprehensive embedded financial wellness marketplace
- Financial Products Supported: Credit products
- Financial Products Supported: Loans
- Financial Products Supported: Savings products
- Financial Products Supported: Insurance products
- Distribution Model: Deliver financial products directly within partner customer journeys
Gen Digital Inc. Corporate Profile
- Company Name: Gen Digital Inc.
- Corporate Mission: Power Digital Freedom
- Brand Portfolio: Norton
- Brand Portfolio: Avast
- Brand Portfolio: LifeLock
- Brand Portfolio: MoneyLion
- Consumer Focus: Digital financial empowerment and cyber safety
- User Base: Nearly 500 million users
- Geographic Reach: More than 150 countries
- Product Categories: Cybersecurity
- Product Categories: Online privacy
- Product Categories: Identity protection
- Product Categories: Financial wellness services
Trellis Company Profile
- Company Type: Technology company
- Business Model: Digital insurance marketplace operator
- Marketplace Product: Savvy insurance marketplace
- Agency Classification: Independent personal lines insurance agency
- Market Position: One of the largest independent personal lines agencies in the United States
- Growth Status: One of the fastest-growing independent personal lines agencies in the United States
- Technology Development: Machine learning and AI technologies supporting insurance marketplaces
Trellis Founder and Investors
- Founder: Daniel Demetri
- Prior Investors: QED Investors
- Prior Investors: General Catalyst
- Prior Investors: NYCA Partners
- Prior Investors: Amex Ventures
Corporate Locations
- Announcement Location: Tempe, Arizona, United States
- Announcement Location: Prague, Czech Republic
Legal and Regulatory Disclosure
- Forward-Looking Statement Framework: Safe harbor provisions under the Securities Exchange Act of 1934
- Forward-Looking Statement Nature: Statements reflecting expectations or beliefs about future events
- Examples of Forward-Looking Topics: Future financial performance
- Examples of Forward-Looking Topics: Industry trends
- Examples of Forward-Looking Topics: Strategy and future opportunities
- Examples of Forward-Looking Topics: Anticipated benefits of acquisitions
- Risk Statement: Actual outcomes may differ from predictions
- Company Position: Gen does not undertake an obligation to update forward-looking statements
Strategic Context: Expanding the Engine Financial Marketplace
Gen Digital Inc. operates Engine by Gen as an embedded marketplace platform designed to connect consumers with financial products through digital integrations. The platform programmatically matches consumers with financial services offerings based on real-time data and personalized recommendations.
Through Engine, consumers receive recommendations for financial products such as credit products, savings solutions, and other financial services directly within the digital platforms they already use. These recommendations are delivered through integrations with mobile applications, websites, and other digital consumer touchpoints used by financial services partners.
According to Gen, the acquisition of Trellis extends the marketplace’s capabilities in insurance by introducing AI-powered insurance matching and shopping functionality. The integration of Trellis technology allows Engine to provide more detailed and automated insurance comparisons within the marketplace environment.
The company indicated that consumers often face a fragmented insurance purchasing process that requires navigating multiple carriers, pricing structures, and application processes. By integrating Trellis’ insurance marketplace technology, Engine aims to simplify the process of identifying and comparing insurance options through automated matching and recommendation capabilities.
Gen stated that expanding insurance functionality within Engine supports the company’s strategy of building a comprehensive marketplace for financial wellness products and services.
Technology Integration: Trellis Savvy Insurance Platform
Trellis operates the Savvy platform, a digital insurance marketplace designed to facilitate insurance discovery, comparison, and purchasing through machine learning and automation technologies.
The Savvy platform uses machine learning models, real-time marketplace bidding, and conversational artificial intelligence to match consumers with insurance products. These capabilities allow insurance offers from carriers to be matched with consumer preferences and data inputs through automated processes.
According to Trellis, these technologies are designed to improve transparency and efficiency in the insurance shopping process. The platform enables consumers to evaluate insurance options and receive recommendations that align with their individual needs.
Through the acquisition, these capabilities will be integrated into Engine by Gen. The integration is intended to expand the insurance recommendation engine within the marketplace while enabling automated matching between consumers and insurance providers.
The companies stated that the addition of Trellis’ technology will allow Engine to deliver more precise insurance recommendations through its partner network while expanding the available insurance offerings within the marketplace.
Leadership Statements
“Trellis represents a natural expansion of the personal products we can offer through Gen’s embedded financial marketplace, Engine,” said Travis Witteveen, General Manager of Gen’s Trust-Based Solutions. “Engine delivers real-time, personalized recommendations across credit, savings, and other financial products. By integrating Trellis’ AI-powered matching and automation capabilities, we’re significantly enhancing the depth and intelligence of our insurance offerings, delivering more precise, individualized recommendations and greater value to both our partners and consumers alike.”
“As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust,” said Daniel Demetri, Founder of Trellis. “Joining Gen enables us to scale and accelerate our AI-driven insurance marketplace technology within Engine, Gen’s embedded financial services ecosystem, leveraging hundreds of millions of inquiries a year.”
Marketplace Expansion Strategy
Gen indicated that the acquisition supports its strategy to expand the capabilities of Engine by Gen as an embedded marketplace for financial services products.
The Engine platform connects financial services providers with consumers through programmatic recommendation systems that operate within existing digital environments. Through these integrations, financial products can be presented directly within customer journeys across partner platforms.
According to Gen, the addition of Trellis’ technology expands the marketplace’s ability to deliver insurance-related financial products alongside other financial offerings already available through the platform. These offerings include credit products, loans, and savings solutions.
By expanding the range of financial products accessible through Engine, Gen aims to enable partners to deliver personalized financial services directly within their customer experiences.
The company stated that integrating Trellis’ insurance capabilities advances Engine’s development as a comprehensive financial wellness marketplace that combines multiple financial product categories within a single platform environment.
Forward-Looking Statements
This announcement contains forward-looking statements that are subject to safe harbor provisions under the U.S. Securities Exchange Act of 1934, as amended. Forward-looking statements represent expectations or beliefs regarding future events and include statements regarding anticipated benefits, strategies, or outcomes related to products, acquisitions, and financial performance.
Forward-looking statements may include references to expectations regarding growth, operational strategies, financial results, product development, market opportunities, acquisitions, and other future plans. Words such as “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “strategy,” “future,” “may,” “should,” “will,” and similar expressions may identify forward-looking statements.
These statements are predictions based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual outcomes to differ materially. Factors that may influence results include macroeconomic conditions, geopolitical developments, changes in interest rates, currency fluctuations, litigation outcomes, and other operational or market-related risks.
Gen Digital Inc. stated that it does not undertake an obligation to update forward-looking statements to reflect events or circumstances occurring after the date of the announcement.
About Gen Digital Inc.
Gen Digital Inc. (NASDAQ: GEN) is a global technology company focused on providing cybersecurity, identity protection, online privacy, and financial wellness solutions. The company operates a portfolio of consumer brands including Norton, Avast, LifeLock, and MoneyLion.
Gen’s products and services are designed to support digital safety and financial empowerment for consumers navigating digital environments. The company provides cybersecurity and privacy technologies alongside identity protection and financial wellness tools.
Gen reports that its services support nearly 500 million users across more than 150 countries, delivering security and financial wellness solutions designed for digital consumers.
Additional information about Gen Digital Inc. is available at GenDigital.com.
About Trellis
Trellis is a technology company that develops digital insurance marketplace solutions powered by machine learning and artificial intelligence. The company operates Savvy, a digital insurance marketplace platform designed to simplify the process of shopping for insurance products.
Savvy enables consumers to evaluate insurance options through automated matching and recommendation technologies that connect insurance carriers and consumers within a digital marketplace environment.
Trellis has developed technology platforms that support insurance comparison, marketplace bidding, and conversational AI capabilities designed to improve transparency and efficiency in the insurance purchasing process.
Prior to its acquisition by Gen Digital Inc., Trellis received investment from venture capital firms including QED Investors, General Catalyst, NYCA Partners, and Amex Ventures.
More information about Trellis and the Savvy platform is available at trellisconnect.com and savvy.insure.
Media Contact
For additional information, visit gendigital.com & trellisconnect.com.
Source Attribution
Source: Company announcement
