LONDON — June 25, 2026
Executive Summary
PropertyStream and Offr have introduced TRANSACT, a fully branded digital transaction platform designed to help UK estate agents manage the complete property journey from initial enquiry through completion. Developed in response to increasing digital adoption and evolving UK homebuying reforms, the platform combines estate agency websites with transaction technology, enabling agents to streamline workflows, improve transparency, automate administrative tasks, and deliver a connected customer experience across residential property transactions.
Announcement Overview
PropertyStream and Offr announced the launch of TRANSACT, a platform that brings customer acquisition, transaction management and digital collaboration into a single estate agency website. Built to support the UK’s transition toward a more digital homebuying process, the solution combines marketing, offer management, buyer qualification, communications and secure document sharing within one white-labelled environment. The launch aligns with recent government reform initiatives aimed at modernising property transactions while reducing delays and improving transparency for buyers, sellers, landlords, tenants, estate agents and solicitors.
Key Announcement Details
- Announcement Type: Strategic Partnership and Product Launch
- Platform Introduced: TRANSACT
- Partner Companies: PropertyStream and Offr
- Industry: Property Technology (PropTech)
- Primary Purpose: Enable estate agents to manage the complete customer journey from initial enquiry through transaction completion within a single branded platform.
- Target Users: Estate agents, solicitors, buyers, sellers, landlords and tenants.
- Geographic Focus: United Kingdom.
- Core Technology: Integration of award-winning estate agency websites with end-to-end property transaction management technology.
- Key Capabilities: Lead capture, buyer qualification, offer management, transaction progression, automated communications, secure online dashboards and digital sale packs.
- Supported Property Segments: Residential sales, lettings, auctions and new homes.
- Digital Sale Pack: Allows agents and solicitors to compile and publish a complete digital sale pack within a secure data room before offers are submitted.
- Government Reform Alignment: Supports UK Government homebuying reforms focused on greater digitisation, earlier access to property information and digital identity verification.
- Customer Experience: Fully white-labelled solution that keeps the entire transaction journey within the estate agent’s own website without redirecting users to third-party platforms.
- Workflow Automation: Automates enquiry management, offer handling, customer updates and transaction communications.
- Strategic Objective: Help estate agencies prepare for the UK’s transition toward a more digital homebuying process while improving transparency and operational efficiency.
- Product Availability: Real estate agents can request a free demonstration of TRANSACT through the platform’s official website.
TRANSACT Launch
PropertyStream and Offr announced the introduction of TRANSACT, describing it as a next-generation transactional website created to help estate agencies manage the complete customer lifecycle through a single branded platform.
According to the companies, the platform combines PropertyStream’s estate agency website capabilities with Offr’s property transaction technology to create an integrated digital environment supporting every major stage of the customer journey.
Rather than separating lead generation from transaction management, TRANSACT brings both functions together within one connected solution.
Key details
- Platform: TRANSACT
- Developed By: PropertyStream and Offr
- Primary Market: UK estate agencies
- Primary Focus: Digital property transactions
- Core Objective: End-to-end transaction management within a branded estate agency website
UK Homebuying Moves Towards Greater Digitisation
The companies stated that expectations surrounding property transactions continue to evolve as consumers increasingly look for digital experiences comparable with those available across banking, retail and travel.
According to the announcement, ongoing changes within the UK property sector are encouraging broader adoption of digital processes designed to improve efficiency, transparency and customer confidence throughout residential transactions.
The launch of TRANSACT is intended to support estate agencies preparing for these changing expectations while providing technology that aligns with the direction of the wider market.
Government Reforms and Digital Property Information
The announcement highlighted recent UK Government reforms intended to modernise the homebuying process through increased digitisation.
According to the companies, these reforms include initiatives supporting:
- Earlier access to property information
- Digital identity verification
- More efficient transaction processes
- Reduced completion times
- Lower levels of failed property sales
The companies also referenced current industry statistics indicating that residential property transactions in the UK generally take between 120 and 170 days, while approximately one in three sales does not complete, contributing to significant costs for sellers.
TRANSACT has been developed to support this evolving regulatory and operational environment.
Complete Digital Sale Packs
A central capability of TRANSACT is the creation of comprehensive digital sale packs.
According to the announcement, estate agents and solicitors can prepare documentation required under current reform initiatives before offers are submitted.
The digital sale pack can then be published within a secure online data room, allowing registered buyers to review important property information at an earlier stage of the purchasing process.
The companies stated that this approach is designed to improve transparency while supporting UK Private Treaty sales.
Partnership Between PropertyStream and Offr
The platform has been developed through a collaboration between PropertyStream and Offr.
According to the announcement:
- PropertyStream contributes its expertise in estate agency website development.
- Offr provides transaction management technology.
- The combined solution bridges the gap between traditional agency websites and digital transaction management.
The companies stated that the partnership reflects their shared objective of providing estate agencies with technology capable of supporting both customer acquisition and transaction progression within one environment.
End-to-End Transaction Management
Unlike conventional agency websites that primarily generate enquiries, TRANSACT has been developed to support a broader range of operational activities.
According to the companies, the platform enables estate agencies to:
- Capture enquiries
- Qualify prospective buyers
- Manage offers
- Automate customer communications
- Monitor transaction progress
- Provide secure online dashboards
- Support buyers
- Support sellers
- Support landlords
- Support tenants
The companies stated that these capabilities remain available throughout the entire transaction lifecycle.
One White-Labelled Customer Experience
The announcement states that TRANSACT has been designed to remain fully integrated within an estate agency’s own website.
Key characteristics include:
- Fully white-labelled deployment
- No customer redirection to external platforms
- Consistent agency branding
- Integrated digital journey
- Connected customer experience
According to the companies, the platform supports:
- Residential sales
- Residential lettings
- Property auctions
- New homes
Market Trends Supporting Digital Transactions
The companies pointed to operational data from Offr’s existing markets as evidence of increasing consumer demand for digital transaction capabilities.
According to the announcement:
- 35.4% of Private Treaty offers are now submitted outside standard office hours.
- Comparable activity stood at 21% in 2021.
- Buyer engagement with the platform has increased 249% since 2021.
- Combined peak transaction value across properties progressed through Offr has exceeded £4 billion.
The companies stated that these trends demonstrate increasing demand for flexible, always-available digital property transactions.
Leadership Commentary
Robert Hoban, Founder & CEO of Offr, said:
“Consumer expectations have changed. People expect the same level of digital convenience from buying, selling or renting property as they experience in banking, travel and retail.”
He also said:
“TRANSACT brings together everything an estate agent needs, from attracting new business through to managing offers, progressing transactions and keeping customers informed, all within their own branded website, and integrated with their CRM. It’s designed to remove friction, increase transparency and help agents deliver a significantly better client experience.”
Automation Across Administrative Processes
According to the companies, TRANSACT automates numerous routine administrative functions that commonly require manual handling.
These include:
- Enquiry management
- Offer handling
- Customer updates
- Transaction communications
The companies stated that automation enables estate agents to dedicate more time to advisory work, negotiations, client relationships and supporting customers throughout the moving process.
PropertyStream’s Perspective
Robin Arnold, Founding Partner at PropertyStream, said:
“Estate agency websites have traditionally been built to generate leads, while the transaction itself has happened offline.”
He added:
“By combining PropertyStream’s expertise in creating high-performing estate agency websites with Offr’s market-leading transaction technology, we’ve created a platform that allows agents to manage the complete customer journey in one place. As the industry moves towards greater digitisation, we believe this is the natural evolution of the estate agency website.”
Positioning Estate Agents for the Next Generation of Homebuying
According to the announcement, TRANSACT combines:
- Digital marketing
- Transaction management
- Customer engagement
- Workflow automation
- Secure collaboration
The companies stated that the platform has been designed to help estate agencies prepare for the continued digital transformation of residential property transactions.
Free Demonstration
Real estate professionals interested in evaluating TRANSACT can request a free product demonstration through the platform’s official website.
About PropertyStream
PropertyStream is an award-winning provider of estate agency websites serving agencies throughout the United Kingdom. The company develops digital platforms intended to strengthen agency brands, generate new business opportunities and enhance online customer experiences through high-performance website solutions tailored to the property sector.
About Offr
Offr develops property transaction technology that digitises buying, selling and letting processes for estate agents and property professionals. Backed by Barclays and the National Association of Realtors (US), the company provides technology designed to streamline workflows, automate transaction management and improve customer experiences from initial enquiry through completion.
Source Attribution
Source: Company announcement
