TAMPA, Florida — August 13, 2026
Executive Summary
eMaxx has launched a new Commercial Property Program through the eMaxx Reciprocal Insurance Exchange, creating a policyholder-owned insurance option for qualifying commercial property owners. The program targets businesses that maintain strong risk management practices and meet HPRCAT standards, with coverage designed around property protection, replacement cost considerations, and catastrophe preparedness. The offering combines commercial property insurance, reciprocal participation, reinsurance capacity, and risk management requirements within a structure designed to align members with the program’s long-term performance.
Announcement Overview
The new Commercial Property Program is designed for commercial building owners seeking coverage within a policyholder-owned structure while meeting defined standards for protection against hurricanes, wildfires, and other catastrophic events. Eligible properties may include those that satisfy Highly Protected Risk Catastrophe (HPRCAT) standards covering construction, fire protection, and hazard management. Members purchase insurance through an A.M. Best A rated insurance company, while the eMaxx Reciprocal Insurance Exchange participates as a reinsurer. The program also provides additional limit capacity through facultative reinsurance and operates as a variable cost insurance program through eCaptiv, eMaxx’s sponsored captive.
Key Announcement Details
- Announcement Type: Product Launch
- Announcing Entity: eMaxx
- Announcement Date: August 13, 2026
- Dateline: TAMPA, Florida
- Program: Commercial Property Program
- Insurance Structure: eMaxx Reciprocal Insurance Exchange
- Target: Qualifying Commercial Property Owners
- Eligibility: HPRCAT Standards
- Coverage Focus: Commercial Property
- Risk Focus: Hurricanes, Wildfires, Catastrophic Events
- Structure: Policyholder-Owned
- Insurance Rating: A.M. Best A Rated
- Reinsurance: Reciprocal Exchange + Facultative Reinsurance
- Program Model: Variable Cost Insurance
- Sponsored Captive: eCaptiv
- Primary Benefits: Risk Management, Replacement Cost, Liquidity Alignment
- Legal Framework: Arkansas Law
- Member Status: Policyholder Subscribers
- Availability: Eligible Businesses, Brokers and Agents
- Enrollment: Contact eMaxx
Commercial Property Program
eMaxx has introduced its Commercial Property Program for commercial property owners that demonstrate defined standards of property protection and risk management.
The program is aimed at businesses that make proactive investments in their properties and maintain disciplined approaches to managing exposure to catastrophic events. The structure is intended to serve qualifying commercial property owners with similar risk profiles.
The program specifically addresses several areas identified by eMaxx as important considerations for commercial property owners:
- Premium volatility
- Replacement cost valuations
- Property claims handling and resolution
- Proactive property maintenance
- Catastrophe risk management
- Long-term financial performance
Eligible properties must meet applicable requirements, including standards associated with Highly Protected Risk Catastrophe (HPRCAT) classifications.
HPRCAT Standards and Property Protection
The Commercial Property Program incorporates HPRCAT standards as part of its eligibility framework.
These standards include requirements relating to:
- Strong construction
- Robust fire protection
- Disciplined hazard management
- Protection against catastrophic events
- Proactive maintenance and risk management practices
The program is designed for commercial property owners whose investments in their buildings and risk management practices meet the standards established for participation.
Policyholder-Owned Insurance Structure
A central element of the program is its policyholder-owned structure through the eMaxx Reciprocal Insurance Exchange.
Businesses participating as Members also become Subscribers of the reciprocal. This structure connects participation with ownership, governance, risk management, and financial accountability.
According to eMaxx, the structure is designed to support reasonable replacement cost valuations while aligning long-term financial outcomes with loss performance.
The insurance arrangement includes:
- Coverage purchased through an A.M. Best A rated insurance company
- Participation by the eMaxx Reciprocal Insurance Exchange as reinsurer
- A variable cost insurance program
- Sponsorship through eCaptiv
- Additional limit capacity through facultative reinsurance
Leadership Commentary
Megan P. McCarthy, President of eCaptiv, said:
“This program is designed for commercial building owners who have made meaningful investments in their properties and risk management practices.”
McCarthy further described the relationship between the program’s HPRCAT requirements and its reciprocal structure:
“By combining HPRCAT standards with a policyholder-owned structure, the program creates greater alignment among Members, risk management practices, and long-term performance.”
Reciprocal Model and Financial Performance
Zekia Washington, Vice President of Reinsurance and Product Development at eMaxx, highlighted the financial structure associated with participation in the reciprocal.
Washington said:
“The Commercial Property Program reflects the benefits of the Reciprocal model.”
She added:
“Members who maintain strong standards and achieve favorable results may benefit from the financial performance of the program.”
The model therefore incorporates both property-level risk management standards and member participation within the reciprocal structure.
eMaxx Reciprocal Insurance Exchange
The eMaxx Reciprocal Insurance Exchange was established under Arkansas law and is owned by its policyholder Subscribers.
The exchange provides commercial property and casualty solutions in both insurer and reinsurer capacities.
Through participation in the Commercial Property Program, each Member becomes a Subscriber, establishing a structure that connects:
- Ownership
- Governance
- Risk management
- Financial accountability
The program is available to qualifying businesses that meet HPRCAT standards, as well as the brokers and agents representing those businesses.
Businesses and their representatives interested in the program may contact eMaxx for information concerning eligibility and enrollment.
About eMaxx
eMaxx is a specialty, technology-enabled Managing General Agent and Attorney-in-Fact providing commercial property and casualty insurance and reinsurance solutions through policyholder-owned alternative risk insurance programs.
The company develops alternative risk solutions supported by technology and risk management services, responding to structural changes within the traditional property and casualty insurance market.
Its operating businesses include:
- eMaxx Insurance Services, LLC, which produces commercial property and casualty insurance products as a retailer, wholesaler, program administrator, and Attorney-in-Fact.
- eTechnology Services, LLC, which provides underwriting, loss prevention, training, and telematics technology platforms.
- eRisk Solutions, LLC, which delivers claims management and oversight, litigation management, subrogation recovery, loss prevention and safety services, claims investigation, and environmental claims management.
- eCaptiv LLC, a licensed sponsored captive insurance company offering captive commercial property and casualty insurance programs.
- eMaxx Reciprocal Insurance Exchange, a commercial property and casualty reciprocal insurer owned by its policyholder Subscribers.
Media Contact
For additional information, visit emaxxgroup.com.
Source Attribution
Source: Company announcement
