WORKFORCE/OAKLAND, California — Sept. 24, 2026
Executive Summary
Square has announced a new integration with Apple Business that lets eligible sellers connect physical locations from Square Dashboard and synchronize key business information across Apple Maps, Siri AI, Apple Wallet and other Apple apps and services. The integration supports branding, automatic business-detail updates and customer action links, helping local businesses manage their Apple presence from one place across eight supported regions.
Announcement Overview
The new integration enables Square sellers with eligible physical locations to connect their businesses to Apple Business directly through Square Dashboard. Sellers can manage logos and brand information, automatically synchronize details such as hours, addresses and phone numbers, and add action links for Menu, Order, Pickup, Delivery, Book and Schedule Appointment. Square stated that the integration is available across Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States, with additional Apple Business capabilities planned for future releases.
Key Announcement Details
- Announcement Type: Product Integration
- Announcing Entity: Square
- Announcement Date: September 24, 2026
- Dateline: WORKFORCE/OAKLAND, California
- Announcement: Square integrates Apple Business for sellers
- Primary Development: Apple Maps business-location management
- Platform: Square Dashboard
- Key Benefit: Sync business information across Apple services
- Customer Actions: Menu, Order, Pickup, Delivery, Book, Schedule Appointment
- Coverage: Australia, Canada, France, Ireland, Japan, Spain, UK, US
- Target Users: Square sellers with physical locations
- U.S./Canada Access: Eligible verified sellers can enroll via Square Dashboard
- Future Plans: More Apple Business features and insights
- Strategic Focus: Local-business discovery and engagement
- Executive Quote: Christopher Tompkins, Broad Street Oyster Co.
- Square Quote: Morgan Kuntze, Global Partnerships Lead at Block
- Related Integrations: ChatGPT and Claude
- About: Global business platform for sellers
Connect, Manage, and Convert
Square stated that sellers connecting their locations to Apple Business can manage their presence across Apple’s services directly from Square Dashboard.
Key capabilities include:
- Manage their brand and add a logo: Sellers can extend their branding across connected locations and Apple Maps place cards.
- Automatically sync key business details: Hours, address and phone number can be synchronized across Apple Maps, Siri AI, Apple Wallet and other Apple apps and services.
- Turn discovery into engagement: Sellers can add action links including Menu, Order, Pickup, Delivery, Book and Schedule Appointment, allowing customers to take action directly from an Apple Maps place card.
The integration is available across Square’s eight supported regions for eligible sellers with physical locations. Square stated that additional capabilities for managing and optimizing an Apple presence are planned for future releases.
In the U.S. and Canada, eligible Square business-verified sellers without an existing Apple Business account can enroll directly through Square Dashboard.
Why This Matters for Sellers
Square stated that the integration is designed to help sellers turn discovery on Apple into customer activity while reducing the need for additional operational work.
According to Square:
- Drive discovery where customers are searching: Claimed locations receive 30% more views on Apple Maps, according to Apple.
- Convert discovery into action: Apple reports that action links on Apple Maps increase clickthrough rates by 31% across website, call and action buttons.
- Save time: Business information updated in Square remains synchronized across connected Apple Maps place cards automatically.
- Stay informed with insights to come: Square stated that future plans include additional Apple Business features, including place card engagement metrics and useful peer-group benchmarks.
Built for Local Businesses
Square stated that the integration is designed for different types and sizes of local businesses.
Examples identified by the company include:
- Food & Beverage: Sellers can connect customers to Square ordering, pickup, delivery and menu experiences through Apple Maps action links.
- Health, wellness and beauty: Businesses can connect customers to their Square booking and appointment experiences.
- Retail: Sellers can maintain accurate business information and branding across locations.
Square stated that it plans to bring additional Apple Business capabilities and place card features into Square Dashboard as the integration expands.
Christopher Tompkins, founder of Broad Street Oyster Co., described the operational impact for his six-location restaurant business.
“With six locations and a menu that changes often, keeping every listing accurate used to be a constant chore,”
Tompkins added:
“Now it all runs from one dashboard and syncs to the platforms we use automatically, Apple Maps included. That saves us meaningful time each week, which we’d rather spend running the restaurants.”
Committed to Local, Together
Square stated that Square and Apple share a commitment to local businesses and recognize their role in the neighborhoods they serve.
The integration is designed for sellers ranging from single-location shops to multi-location operators, giving them a way to maintain a consistent and accurate presence across Apple’s apps and services.
Part of a Broader Discovery Strategy
Square stated that the Apple Business integration forms part of a broader approach to helping sellers appear wherever customers are searching.
The company also identified its recent integrations with ChatGPT and Claude, which help sellers become discoverable through AI-powered conversations.
Square stated that these initiatives reflect its approach to reducing operational complexity as new customer-discovery surfaces emerge.
Morgan Kuntze, Global Partnerships Lead at Block, described the role of discoverability for local businesses and the integration’s purpose.
“The survival and success of local businesses hinges on whether customers can find them, and today, more of that discovery happens through Apple Maps,”
Kuntze added:
“This integration means our sellers don’t have to choose between running their business and keeping every channel updated. Once connected in Square, your presence across Apple stays accurate and syncs automatically. It’s one more way we’re helping sellers become neighborhood favorites by driving discoverability where it matters most.”
The Apple Business integration is now available to Square sellers across:
- Australia
- Canada
- France
- Ireland
- Japan
- Spain
- United Kingdom
- United States
Square stated that Siri AI will not initially be available in the European Union on iOS, iPadOS and watchOS, and features relying on Siri AI will likewise not be available in the EU on those operating systems.
Additional information about the integration is available through Square’s Apple Business partnership resource.
About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites. Founded in 2009 with its first mobile card reader, Square has grown into a global business platform serving millions of sellers of all sizes.
- Business tools: Point of sale, payments, online commerce, staff management and cash flow tools
- Platform: An integrated set of tools designed to help sellers run and grow their businesses
- Reach: Serves businesses ranging from independently run shops to global chains
Square stated that its platform is designed to give sellers the freedom to focus on customer experiences while bringing the tools needed to operate and grow a business together on one intelligent platform.
Media Contact
For additional information, visit squareup.com.
Source Attribution
Source: Company announcement
