BARCELONA, Spain — June 10, 2026
Executive Summary
Athos Commerce has launched the Athos Commerce Intelligent Discovery Platform, a new AI-powered all-in-one commerce platform designed to help brands improve product discovery, personalization, merchandising, product feed management, and visibility across emerging AI-driven shopping environments. Built for the era of agentic commerce, the platform combines multiple commerce capabilities into a unified solution that helps brands connect shoppers with relevant products across traditional digital channels, marketplaces, social platforms, and generative AI experiences while supporting discoverability, conversion, and customer engagement.
Announcement Overview
Announced at Shoptalk Europe, the Athos Commerce Intelligent Discovery Platform brings together AI-driven search, personalization, merchandising, product feed management, analytics, and Generative Engine Optimization (GEO) within a single platform. The launch comes as shopping journeys become increasingly fragmented across AI assistants, social platforms, marketplaces, comparison engines, and ecommerce channels. Athos Commerce stated that the platform is designed to help brands improve product visibility, automate merchandising and optimization processes, enhance customer experiences, and strengthen conversion performance. The company also introduced three new AI agents—Conversational Assistant, GEO Assistant, and Channel Assistant—to help brands adapt to changing consumer discovery behaviors and the growing influence of AI-powered commerce environments.
Key Announcement Details
- Announcement Type: Product Launch
- Company: Athos Commerce
- Platform Name: Athos Commerce Intelligent Discovery Platform
- Launch Date: Jun. 10, 2026
- Launch Venue: Shoptalk Europe
- Primary Purpose: Help brands connect the right shoppers to the right products across every shopping channel
- Platform Category: AI-powered Intelligent Discovery Platform
- Commerce Focus: Agentic commerce and AI-powered product discovery
- Core Capabilities: AI-powered search, personalization, merchandising, product feed management, analytics, and Generative Engine Optimization (GEO)
- Target Users: Ecommerce brands, retailers, merchandising teams, marketing teams, and digital commerce organizations
- New AI Agents Introduced: Conversational Assistant, GEO Assistant, and Channel Assistant
- Conversational Assistant Function: Conversational product discovery through text and image-based interactions
- GEO Assistant Function: Product data optimization for AI answer engines and conversational commerce platforms
- Channel Assistant Function: Product feed auditing, optimization, and channel management automation
- Supported Commerce Channels: Ecommerce websites, marketplaces, social platforms, retail media networks, comparison engines, and AI commerce channels
- AI Discovery Platforms Referenced: ChatGPT and Google Gemini
- New AI Features Introduced: Enhanced AI Search, AI Product Recommendations, AI Data Enrichment, AI Product Bundling, AI Merchandising, and AI Product Data Management
- Business Objectives: Improve discoverability, increase conversion, automate merchandising, enhance personalization, and strengthen customer engagement
- Consumer Insight Referenced: 60% of consumers use AI tools during shopping journeys
- Consumer Insight Referenced: 39% of consumers are comfortable completing purchases through AI platforms
- Platform Availability: Available immediately
- Global Customer Base: More than 2,700 brands
- Geographic Reach: More than 50 countries
- Notable Customers: adidas, Yamaha, Clarins, Samsung, Rip Curl, Rakuten, and Pets at Home
- Industry Focus: Ecommerce technology, AI commerce, product discovery, merchandising, and digital retail optimization
- Strategic Goal: Enable brands to compete effectively in the evolving era of AI-powered and agentic commerce
Athos Commerce Intelligent Discovery Platform
Athos Commerce announced the launch of the Athos Commerce Intelligent Discovery Platform, an integrated platform designed to help ecommerce brands manage product discovery and shopper engagement across an increasingly complex digital commerce landscape.
According to the company, the platform combines:
- AI-powered search
- Personalization capabilities
- Merchandising tools
- Product feed management
- Generative Engine Optimization (GEO)
- Analytics functionality
- AI-powered discovery experiences
The company stated that the platform is designed to support both traditional ecommerce channels and emerging generative commerce environments where product discovery increasingly begins through AI-powered interactions.
Key objectives include:
- Improving discoverability
- Increasing conversion rates
- Enhancing personalization
- Supporting omnichannel commerce
- Streamlining merchandising operations
- Connecting shoppers with relevant products
Athos Commerce said the platform enables brands to manage these capabilities through a unified operating environment rather than multiple disconnected systems.
Shopping Journeys Are Becoming Increasingly AI-Driven
According to Athos Commerce, consumer shopping behavior is evolving rapidly as AI technologies become more deeply integrated into product discovery and purchasing experiences.
The company noted that shoppers are increasingly discovering products through:
- Conversational AI platforms
- Social media platforms
- Comparison shopping engines
- Online marketplaces
- Generative search experiences
- Mobile commerce channels
Athos Commerce cited findings from its Connected Consumer 2026 report, highlighting significant shifts in consumer behavior.
Key findings include:
- 60% of consumers now use AI tools during their shopping journey
- 39% of consumers are comfortable completing purchases through AI platforms
According to the company, these trends are increasing pressure on brands to strengthen:
- Product discovery capabilities
- Personalization strategies
- Product visibility
- Conversion performance
- Customer engagement across digital touchpoints
The company stated that these developments are creating new requirements for brands seeking to remain visible and competitive across multiple commerce environments.
Leadership Commentary
Chuck Haling, Chief Executive Officer of Athos Commerce, said changing consumer discovery behaviors are reshaping how brands connect with shoppers.
“The rules of product discovery are being rewritten in real time. Consumers no longer move through a predictable funnel from search to site to purchase.”
“Discovery now happens everywhere, across AI platforms, social platforms, marketplaces, and mobile experiences. That shift is creating new opportunities for brands to drive conversion and stronger business outcomes across the ecommerce journey.”
“We’ve invested heavily in AI innovation to help our customers adapt faster, deliver more personalized experiences, and stay ahead of where commerce is headed.”
According to the company, the new platform is intended to help brands respond to these changes by providing a more connected and intelligent commerce infrastructure.
Three New AI Agents Introduced
As part of the launch, Athos Commerce introduced three new AI-powered agents designed to support both shoppers and ecommerce teams.
The company stated that these agents address the growing shift of product discovery beyond traditional search engines and retailer websites.
Conversational Assistant
Conversational Assistant functions as an AI-powered shopping expert for consumers.
Key capabilities include:
- Conversational product search
- Text-based discovery
- Image-based discovery
- Follow-up question support
- Intelligent recommendations
- Natural shopping interactions
According to the company, the assistant is designed to create a more responsive and intuitive product discovery experience.
GEO Assistant
GEO Assistant, short for Generative Engine Optimization, is designed to help brands optimize product visibility across AI-powered answer engines and conversational commerce platforms.
Key functions include:
- Product data optimization
- Product data enrichment
- Generative commerce readiness
- AI answer engine visibility
- Conversational platform discoverability
Athos Commerce stated that GEO Assistant supports visibility across platforms including:
- ChatGPT
- Google Gemini
- Other AI-driven discovery environments
The company noted that AI platforms are increasingly becoming starting points for product discovery, creating new optimization requirements for brands.
Channel Assistant
Channel Assistant is designed to automate and improve product feed management across commerce and advertising ecosystems.
Capabilities include:
- Feed auditing
- Optimization opportunity identification
- Product data quality improvements
- Automation of feed workflows
- Merchandising support
- Marketing efficiency improvements
According to Athos Commerce, Channel Assistant supports channels including:
- Google Shopping
- Meta
- TikTok
- Online marketplaces
- Retail media networks
- Emerging AI commerce platforms
The company stated that the assistant helps reduce manual operational work while improving product data performance.
Unified Platform Architecture
Athos Commerce stated that all three AI agents operate through the Athos Commerce Intelligent Discovery Platform.
The unified architecture combines:
- AI search
- Personalization
- Merchandising
- Analytics
- Product feed management
- Discovery optimization
According to the company, the platform was designed to help brands manage increasingly fragmented shopping journeys through a centralized operating model.
Expected outcomes include:
- Improved discoverability
- Stronger conversion performance
- Better customer experiences
- Enhanced operational efficiency
- Improved commerce outcomes
New AI-Powered Platform Capabilities
In addition to the new AI agents, Athos Commerce announced several new AI-powered capabilities integrated across its core platform.
Enhanced AI Search
According to the company, Enhanced AI Search delivers more intelligent product discovery experiences across both onsite and offsite channels.
Capabilities include:
- Conversational discovery
- Improved search relevance
- Cross-channel product visibility
- Enhanced shopper engagement
AI Product Recommendations
The platform introduces enhanced recommendation capabilities designed to deliver more personalized shopping experiences.
Key benefits include:
- Behavior-based recommendations
- Intent-based recommendations
- Improved relevance
- Personalized product suggestions
AI Data Enrichment
Athos Commerce stated that AI Data Enrichment automatically enhances product information.
Capabilities include:
- Product data optimization
- Improved discoverability
- Enhanced product quality
- Conversion-focused enrichment
AI Product Bundling
The platform includes AI-powered bundling functionality.
Features include:
- Complementary product grouping
- Basket-size optimization
- Cross-sell opportunities
- Automated bundling intelligence
AI Merchandising
The company introduced AI-driven merchandising capabilities designed to automate merchandising operations.
Benefits include:
- Workflow automation
- Product ranking optimization
- Performance improvement
- Reduced manual effort
AI Product Data Management
Athos Commerce stated that the platform also streamlines product feed management across multiple channels.
Key capabilities include:
- Feed management
- Feed optimization
- Marketplace support
- Cross-channel consistency
Customer Perspective
Jack Turner, Head of Digital & E-commerce at Kick Game, discussed the impact of Athos Commerce solutions on product discovery and merchandising operations.
“AI is rapidly reshaping how consumers discover and evaluate products online, making seamless and relevant shopping experiences more important than ever.”
“Athos Commerce has helped us deliver more relevant product discovery experiences through personalized product ranking, intelligent merchandising, and greater flexibility in how we curate products across our site.”
“The ability to combine automated recommendations with curated merchandising is particularly valuable in fashion retail, helping us connect customers with the right products while maintaining the brand experience we want to deliver.”
“The new AI-powered capabilities offer us new possibilities to reach shoppers in innovative ways and allow our team to work even faster and smarter.”
Partner Perspective
Tim Mawson, Partner Manager at Visualsoft, highlighted the growing importance of AI-driven commerce experiences.
“AI is rapidly reshaping how consumers discover and evaluate products online, and brands need more intelligent, connected commerce experiences to keep pace.”
“Athos Commerce is helping retailers adapt to this shift by bringing together discovery, personalization, merchandising, and product data optimization into a unified platform designed for the future of commerce.”
Global Reach and Customer Base
Athos Commerce stated that it currently supports:
- More than 2,700 brands
- Operations across 50+ countries
The company provides product discovery capabilities for retailers including:
- adidas
- Yamaha
- Clarins
- Samsung
- Rip Curl
- Rakuten
- Pets at Home
According to the company, these organizations use Athos Commerce solutions to improve product visibility, customer engagement, and ecommerce performance.
Platform Availability
Athos Commerce confirmed that the Athos Commerce Intelligent Discovery Platform is available immediately.
The company stated that brands can access the platform and its newly introduced AI-powered capabilities immediately following the announcement.
About Athos Commerce
Athos Commerce helps brands connect the right shoppers to the right products across every shopping channel.
The company’s Athos Commerce Intelligent Discovery Platform combines:
- AI-powered search
- Personalization
- Merchandising
- Product feed management
Athos Commerce supports modern ecommerce discovery experiences across both onsite and offsite channels.
According to the company, its platform is trusted by more than 2,700 brands across 50+ countries and is designed to help retailers improve product visibility, increase conversion, and accelerate growth in the era of AI-powered commerce.
Media Contact
For additional information, visit athoscommerce.com.
Source Attribution
Source: Company announcement
