DALLAS — May 27, 2026
Executive Summary
Integrity, LLC has launched the Integrity Health Plan, described by the company as the industry’s first health insurance solution built exclusively for independent agents, advisors and their families. The new offering provides group-style access to high-quality health coverage for more than 600,000 Integrity-affiliated agents and advisors while allowing them to maintain independent operations. According to Integrity, the plan includes 100% preventive care coverage, nationwide provider access, concierge-level support, and enrollment through the company’s AI-powered IntegrityCONNECT platform.
Announcement Overview
Integrity announced the launch of the Integrity Health Plan on May 27, 2026, expanding its growing portfolio of agent-focused benefits and technology solutions. The company stated that the new health insurance offering was specifically designed to address long-standing coverage challenges faced by independent agents and advisors operating across the insurance and financial services industry.
Available exclusively to Integrity-affiliated professionals, the plan offers preventive services with no coinsurance, nationwide provider network access, no enrollment timing restrictions, and concierge-level enrollment and claims support. Integrity also confirmed that enrollment is fully integrated within IntegrityCONNECT, the company’s all-in-one AI-powered platform designed to help agents and advisors manage business growth, operations, and client engagement.
Key Announcement Details
- Announcement Type: Health insurance plan launch
- Company: Integrity, LLC
- Launch Date: May 27, 2026
- Offering Name: Integrity Health Plan
- Industry Positioning: Industry’s first health insurance solution built specifically for independent agents and advisors
- Primary Audience: Integrity-affiliated agents, advisors and their families
- Coverage Structure: Group-style access to health insurance coverage
- Preventive Care Coverage: 100% preventive services coverage with no coinsurance
- Provider Access: Open nationwide provider network
- Enrollment Restrictions: No enrollment timing restrictions
- Support Services: Concierge-level enrollment and claims support
- Enrollment Platform: IntegrityCONNECT
- Technology Integration: AI-powered enrollment and operational support tools
- AI Assistant: Ask Integrity® voice-activated digital assistant
- Operational Objective: Strengthen agent wellbeing, healthcare access and long-term business support
- Additional Benefits Access: Exclusive Integrity Benefits program
- E&O Insurance Savings: Up to 50% savings compared with standard industry pricing
- Business Growth Resources: Personalized website, business email, phone number and sales lead support
- Headquarters: Dallas, Texas
- Website: www.integrity.com
Integrity Launches Industry’s First Health Insurance Plan Specifically Built for Independent Agents and Advisors
Integrity stated that the Integrity Health Plan was developed exclusively for agents, advisors and their families, positioning the offering as the first health insurance solution of its kind within the industry.
According to the company, the launch reflects Integrity’s broader mission of supporting independent professionals through scalable benefits, technology infrastructure and long-term business growth initiatives.
The company stated that the plan delivers:
- Group-style access to health coverage
- Coverage designed specifically for independent agents and advisors
- Nationwide provider network access
- 100% coverage for preventive services
- Concierge-level enrollment support
- Claims assistance
- Flexible enrollment availability
- Streamlined digital enrollment experience
Integrity noted that the offering is intended to help agents and advisors gain access to dependable healthcare coverage while continuing to operate independently.
Integrity Health Plan Coverage Features
According to the announcement, participants in the Integrity Health Plan receive access to multiple healthcare and support benefits designed to simplify healthcare enrollment and ongoing plan utilization.
Key plan features include:
- Preventive services covered at 100 percent
- No coinsurance requirements for preventive care
- Annual out-of-pocket maximum matching the deductible
- Open access to a nationwide provider network
- No enrollment timing restrictions
- Immediate application availability
- Concierge-level enrollment assistance
- Concierge-level claims support
Integrity stated that every aspect of the plan was designed to create a more streamlined and human-centered health insurance experience for participating agents, advisors and family members.
The company also confirmed that enrollment is available immediately for eligible participants.
Bryan W. Adams Commentary
Bryan W. Adams, Co-Founder and Chief Executive Officer of Integrity, said the company developed the plan to address a longstanding challenge faced by many independent insurance and financial professionals.
“Every day, our advisors and agents work diligently to protect and safeguard the life, health and wealth of American families, yet securing their own health coverage often remains out of reach. We’re proud to be the first in our industry to invest in our agent and advisor community with a plan created specifically for their unique needs.”
Bryan W. Adams, Co-Founder and Chief Executive Officer at Integrity, also emphasized the company’s focus on family-centered support and long-term wellbeing initiatives for affiliated professionals.
“Family is one of the core values that Integrity is built on — and it is why it’s so important for us to help our agents and advisors enjoy the peace of mind that comes from knowing they and their families are protected.”
He added that the Integrity Health Plan was designed to provide reliable and transparent healthcare coverage while simplifying enrollment and access through Integrity’s technology infrastructure.
“The Integrity Health Plan offers the reliable and transparent coverage that agents and advisors have long wanted and needed. Through IntegrityCONNECT® agents and advisors can access an intuitive digital enrollment experience that makes it easy to choose coverage for themselves and their loved ones.”
Bryan W. Adams also described the launch as a significant milestone for the organization and its affiliated community.
“Reaching this milestone fulfills a long-standing goal of mine and I’m beyond thrilled that we can positively impact the health outcomes of so many lives within our Integrity family!”
IntegrityCONNECT Supports Enrollment and Agent Operations
Integrity confirmed that agents and advisors can enroll in the Integrity Health Plan through IntegrityCONNECT, the company’s AI-first technology platform designed to support agent productivity, business management and operational growth.
According to the company, IntegrityCONNECT functions as:
- An all-in-one AI-powered platform
- A business growth engine
- An operations management system
- A client engagement platform
- A connectivity hub for carriers, agencies and advisors
The company stated that the platform helps streamline daily operations while supporting life, health and wealth planning services across multiple channels.
Integrity also highlighted the platform’s integration with AI-driven operational tools designed to improve efficiency and client engagement capabilities for affiliated professionals.
Ask Integrity AI Platform Expansion
The company stated that IntegrityCONNECT is further supported by the organization’s continued investment in AI-powered solutions, including Ask Integrity®, described as the industry’s first AI-driven and voice-activated digital assistant for agents and advisors.
According to Integrity, Ask Integrity helps professionals:
- Serve clients more proactively
- Improve responsiveness
- Strengthen client relationships
- Enhance operational efficiency
- Access business support tools faster
Integrity stated that its broader technology ecosystem is designed to improve productivity while supporting holistic life, health and wealth planning solutions.
Exclusive Integrity Benefits Expansion
Integrity stated that the Integrity Health Plan represents the latest addition to a broader portfolio of agent-focused benefits launched across its partner network.
The company noted that it introduced Exclusive Integrity Benefits during 2025, offering specialized benefits and operational resources for affiliated agents and advisors.
According to the company, the program includes:
- Travel discounts
- Hotel savings
- Car rental offers
- Event ticket discounts
- Home and office supply savings
- Technology product offers
- Apparel brand discounts
- Errors & Omissions insurance savings
- Business growth resources
- Personalized business websites
- Professional email addresses
- Dedicated business phone numbers
- Sales lead discounts
Integrity stated that agents can receive up to 50 percent savings on Errors & Omissions insurance compared with industry-standard pricing.
The company also noted that the broader benefits initiative was designed to help agents strengthen operational efficiency and support long-term business growth.
Tom Dempsey Commentary
Tom Dempsey, Chief Distribution Officer at Integrity, said the launch reflects the company’s broader commitment to supporting affiliated professionals through scalable operational and healthcare resources.
“When agents and advisors join Integrity, they become part of a trailblazing organization with an innovative and unwavering focus on helping them reach their full potential.”
Tom Dempsey stated that Integrity leveraged its operational scale and infrastructure capabilities to introduce what he described as one of the organization’s most impactful agent-focused offerings.
“We’ve harnessed the strength and scale of Integrity to deliver a truly robust set of benefits — and we’re thrilled to add our most important and impactful benefit to date.”
He added that the Integrity Health Plan was designed to provide healthcare coverage while preserving the flexibility associated with independent business operations.
“The Integrity Health Plan is health coverage that simply works for agents, advisors and their families. Only Integrity can offer them the access, community and care they deserve combined with the flexibility of remaining an independent producer.”
Tom Dempsey also stated that the launch aligns with Integrity’s broader healthcare accessibility initiatives.
“It’s another compelling example of why joining Integrity means tapping into a greater mission to extend healthcare accessibility for all. With the Integrity Health Plan launch, we’re honored to show our agents and advisors the high level of personalized commitment and service they consistently show their clients.”
About Integrity
Integrity, headquartered in Dallas, Texas, is a distributor of life and health insurance and a provider of wealth management and retirement planning solutions.
Through its network of agents and advisors, the company supports millions of Americans with life, health and wealth protection services delivered through in-person, phone and digital engagement channels.
Integrity stated that its proprietary technology platform supports an omnichannel approach to insurance and financial planning while helping expand operational efficiency for agents, advisors and carrier partners.
The company also develops products with carrier partners and distributes them through its nationwide network.
Integrity has received several business and workplace recognitions, including:
- Newsweek’s America’s Greatest Workplaces
- Inc.’s Power Partner
- Business Intelligence Group’s AI Excellence Award
- Best Company for Career Growth
- Best Company Leadership
- Best Company Culture
- Best Company Happiness
Media Contact
For additional information, visit integrity.com.
Source Attribution
Source: Company announcement
