HOUSTON — May 18, 2026
Executive Summary
Equilon Enterprises LLC, dba Shell Oil Products US (“Shell“) has announced the launch of the Shell Performance Elite World Mastercard®, a new credit card designed to provide rewards across fuel purchases and everyday consumer spending categories. The no-annual-fee card offers rewards on purchases including fuel, EV charging, groceries, dining, and other eligible spending categories, while delivering a digital-first cardholder experience powered by Imprint.
According to Shell, the new card expands beyond traditional fuel-focused rewards programs by enabling customers to earn rewards on a wider range of everyday purchases. The card also integrates with digital payment platforms including Apple Pay, Google Pay, and the Shell App, while automatically applying rewards toward eligible Shell purchases through statement credits.
Announcement Overview
Shell stated that the Shell Performance Elite World Mastercard® is intended to provide customers with additional value from routine spending activity while extending rewards opportunities beyond fuel transactions. The card program was developed in collaboration with Imprint, a financial technology company specializing in co-branded credit card programs, alongside Mastercard.
The company said the card combines fuel-related rewards with broader consumer spending incentives across dining, grocery, EV charging, and general purchases. Shell also stated that the card includes a streamlined onboarding process and immediate digital usability for approved applicants.
The launch represents an expansion of Shell’s customer rewards offerings and reflects the company’s continued focus on consumer convenience, digital payments integration, and loyalty-driven financial products.
Key Announcement Details
- Announcement Type: Consumer rewards credit card launch
- Card Name: Shell Performance Elite World Mastercard®
- Announcing Company: Equilon Enterprises LLC dba Shell Oil Products US
- Card Network: Mastercard
- Technology Partner: Imprint
- Issuing Bank: First Bank & Trust
- Annual Fee: No annual fee
- Fuel Rewards: 4% back on fuel purchases
- EV Charging Rewards: 4% back on EV charging
- In-Store Rewards: 4% back on Shell in-store purchases
- Dining Rewards: 3% back on dining purchases
- Grocery Rewards: 3% back on grocery purchases
- General Spending Rewards: 2% back on all other eligible purchases
- Welcome Bonus: $50 after $500 spend within 60 days
- Rewards Format: Statement credits
- Rewards Redemption: Eligible Shell purchases only
- Digital Features: Instant use upon approval
- Mobile Wallet Support: Apple Pay and Google Pay
- Shell Integration: Shell App integration included
- Fuel Rewards® Compatibility: Eligible Fuel Rewards® savings can be stacked
- Application Website: myshellcard.com/mastercard
- Launch Date: May 18, 2026
- Headquarters Mentioned in Announcement: Houston
Shell Performance Elite World Mastercard® Introduction
Shell announced that the new card has been structured as a no-annual-fee credit card focused on rewarding both fuel-related purchases and broader consumer spending activity.
According to the company, the product has been designed to support:
- Fuel purchases
- Electric vehicle charging
- Dining purchases
- Grocery purchases
- Everyday retail spending
- Digital wallet integration
- Automatic rewards redemption
The company stated that approved applicants can begin using the card immediately after accepting their offer through a digital-first onboarding process.
Shell also confirmed that the card supports integration with:
- Apple Pay
- Google Pay
- Shell App mobile functionality
The company stated that rewards earned through the card are automatically applied to future eligible Shell purchases at the close of each billing cycle.
Customer Value and Everyday Spending Rewards
Shell stated that the new card is intended to provide customers with a simplified way to earn value from routine purchases beyond fuel transactions.
Zoë Baldwin, CMO, Mobility and Convenience, Shell North America, commented on the launch:
“Our customers are looking for simple ways to get more value from their everyday spending. This card delivers by going beyond traditional fuel credit cards to reward all purchases—not just fuel. It’s an easy way for our customers to turn routine spending into savings at Shell.”
According to Shell, the card is structured to maximize rewards across several consumer spending categories while maintaining a simplified rewards process for cardholders.
The company stated that the product is intended to help customers earn rewards through spending patterns they already maintain on a day-to-day basis.
Rewards on Everyday Spending
Shell outlined several reward categories associated with the Shell Performance Elite World Mastercard®.
According to the company, cardholders can earn:
- 4% back on fuel purchases
- 4% back on EV charging
- 4% back on in-store Shell purchases
- 3% back on dining purchases
- 3% back on grocery purchases
- 2% back on all other purchases where Mastercard is accepted
The company stated that the rewards program extends beyond fuel spending and is intended to support value generation across broader categories of consumer activity.
Welcome Offer and Fuel Rewards® Savings
Shell also announced a welcome bonus program for new cardholders.
According to the company:
- New cardholders can earn a $50 welcome bonus
- The bonus becomes available after:
- $500 in spending
- Within the first 60 days after account opening
Shell stated that the bonus offer is valid one time only for new cardholders and cannot be combined with other promotional offers.
The company further stated that eligible members of the Shell Fuel Rewards® program may stack qualifying Fuel Rewards® savings at participating Shell stations.
According to the company, participating station savings are subject to:
- A limit of 20 gallons
- Additional restrictions and program terms
Shell also noted that Fuel Rewards® program details are available through the company’s published terms and conditions.
Digital-First Cardholder Experience
Shell stated that the Shell Performance Elite World Mastercard® has been designed with a digital-first customer experience.
According to the company, approved applicants can:
- Access the card immediately upon approval
- Add the card to mobile wallets
- Use the card through digital payment platforms without waiting for a physical card
Shell stated that the card experience includes:
- Immediate digital access
- Mobile wallet integration
- Automatic rewards application
- Shell App integration
The company also noted that earned rewards are applied automatically as statement credits toward eligible Shell purchases at the close of each billing cycle.
According to Shell, statement credits associated with the rewards program:
- Are redeemable only toward eligible Shell purchases
- Have no cash value outside eligible Shell transactions
- Are subject to the program’s terms and conditions
The company stated that the digital-first structure was designed to streamline customer access and simplify the rewards redemption process.
Imprint’s Role in the Credit Card Program
Shell stated that the Shell Performance Elite World Mastercard® experience is powered by Imprint.
Daragh Murphy, Co-Founder and CEO, Imprint, commented on the collaboration:
“Shell is focused on delivering more value for its customers, and we’re proud to support that with a new card that rewards every purchase through an easy-to-use digital experience. From quick access upon approval to mobile wallet integration, we’ve built a payments solution that fits naturally into how customers spend every day.”
According to the company, Imprint provides technology infrastructure and servicing capabilities for co-branded credit card programs.
Shell stated that the collaboration reflects a shared focus on customer rewards, digital functionality, and integrated payment experiences.
Mastercard Collaboration and Consumer Rewards Focus
Shell also stated that the card program reflects collaboration with Mastercard.
Julie Schanzer, EVP, U.S. Financial Institutions, Mastercard, commented on the launch:
“Today’s consumers expect more value from every purchase, making it essential to deliver rewarding experiences that fit how they live and spend. Together with Shell and Imprint, we’re turning everyday spend into meaningful rewards, that can be redeemed for savings on Shell purchases that include fuel, convenience store purchases, and EV charging. The Shell Performance Elite World Mastercard is designed to deepen loyalty with consumers by delivering strong, easy-to-use benefits to meet them where they are.”
According to Shell, the collaboration with Mastercard supports the card’s broader acceptance capabilities and rewards functionality across multiple spending categories.
Application Availability and Program Access
Shell stated that consumers can learn more about the Shell Performance Elite World Mastercard® and apply for the card through:
- myshellcard.com/mastercard
The company stated that approved applicants may begin using the card immediately after accepting their offer through the digital onboarding process.
Credit Card Issuance and Licensing Information
According to the announcement, the Shell Performance Elite World Mastercard Credit Card is issued by:
- First Bank & Trust
The company stated that the card is issued pursuant to a license from:
- Mastercard International Incorporated
Shell also stated that:
- Mastercard
- The circles design
- World Mastercard
are registered trademarks of Mastercard International Incorporated.
According to the announcement, the Shell Performance Elite Credit Card is powered by Imprint Payments.
Rewards Program Terms and Conditions
Shell included additional information regarding the card’s rewards structure and redemption conditions.
According to the company:
- Rewards are earned as statement credits
- Rewards are redeemable only toward eligible Shell purchases
- Statement credits are automatically applied to qualifying Shell transactions
- Credits are applied at the close of each billing cycle
- Rewards have no cash value outside eligible Shell purchases
The company stated that additional information is available through the:
- Rewards Program Terms and Conditions
- Credit Program Cardholder Agreement
Shell also noted that the card has:
- No annual fee
- No periodic membership fee disclosures under applicable regulations
- Variable rate disclosures as required under applicable consumer finance regulations
The company additionally stated that the welcome offer:
- Applies only to new cardholders
- Requires qualifying net spend activity
- Requires the account to remain open and in good standing at fulfillment
- May post in multiple deposits
- May require 8–12 weeks following qualification for credit issuance
Shell also stated that Fuel Rewards® savings are available at participating Shell stations and are subject to applicable restrictions and gallon limitations.
About Shell
Equilon Enterprises LLC dba Shell Oil Products US is a subsidiary of Shell plc, a global energy and petrochemical company group operating in more than 70 countries.
According to the company, Shell operates across all 50 U.S. states and is focused on helping address future energy challenges.
Shell stated that its operations include activities related to energy, mobility, fuel distribution, and convenience offerings across the United States.
About Imprint
Imprint is a financial technology company that partners with global brands to design, launch, and service co-branded credit card programs.
According to the company, Imprint’s technology platform supports:
- Customer engagement initiatives
- Loyalty-focused rewards programs
- Customized cardholder experiences
- Brand-specific integrations
The company stated that its technology stack and digital cardholder experience are designed to support customized financial programs for partner brands.
Shell also noted that additional information regarding Imprint is available at:
About Mastercard
Mastercard operates in more than 200 countries and territories worldwide.
According to the company, Mastercard supports digital payment systems and transaction infrastructure designed to enable secure and accessible payment experiences.
The company stated that its operations include:
- Payment technologies
- Digital transaction networks
- Consumer and business payment solutions
- Financial services partnerships
- Technology and innovation initiatives
Mastercard stated that its partnerships and payment networks are intended to support economic participation and digital commerce globally.
Additional information about Mastercard is available through:
Media Contact
For additional information, visit shell.us.
Source Attribution
Source: Company announcement
