NEW YORK — June 24, 2026
Executive Summary
Trovy has announced a $15 million Series A funding round led by Left Lane Capital, bringing the company’s total funding to $25 million. Existing investors Kleiner Perkins, DCM Ventures, and Camber Creek also participated. The company plans to use the funding to accelerate national expansion, enhance its homeowner-focused platform, expand product offerings, and grow its team. Trovy is building a financial platform designed to help homeowners access and leverage home equity through lower-cost financing solutions and homeownership management tools.
Announcement Overview
Trovy, a consumer fintech focused on home equity-powered financing, has secured $15 million in Series A funding, increasing total capital raised to $25 million. The round was led by Left Lane Capital, with participation from existing investors Kleiner Perkins, DCM Ventures, and Camber Creek. The funding will support nationwide growth, product development, and team expansion as the company continues building what it describes as a comprehensive financial home base for homeowners. Trovy’s platform combines financing products backed by home equity with homeowner-focused management tools, rewards, and property-related resources designed to help homeowners access capital more efficiently while managing and protecting their homes.
Key Announcement Details
- Announcement Type: Series A Funding Round
- Company: Trovy
- Funding Raised: $15 million
- Total Funding: $25 million
- Lead Investor: Left Lane Capital
- Participating Investors: Kleiner Perkins, DCM Ventures, Camber Creek
- Primary Purpose: Accelerate national expansion, product platform development, and team growth
- Target Market: Homeowners
- Core Offering: Home equity-powered financing solutions
- Flagship Product: Home equity-backed credit card
- Upcoming Product: 1Loan
- Product Category: Home Equity Line of Credit (HELOC)
- 1Loan Purpose: Home purchases and refinances with ongoing access to home equity
- Platform Focus: Financing, homeowner tools, home management, rewards, and property insights
- Current Operational Footprint: Live in 27 states
- Licensed Footprint: Licensed in 30 states
- First Product Launch: June 2025
- Card Issuer: Cross River Bank
- Card Network: Mastercard
- Business Model: Licensed consumer lender
- Customer Value Proposition: Lower-cost access to home equity for everyday and major expenses
- Growth Focus: National expansion and product diversification
- Headquarters Mentioned: New York
$15 Million Series A Brings Total Funding to $25 Million
Trovy announced the completion of a $15 million Series A financing round led by Left Lane Capital.
The investment round also included participation from existing investors:
- Kleiner Perkins
- DCM Ventures
- Camber Creek
According to the company, the newly raised capital increases total funding to $25 million.
Trovy stated that proceeds from the financing will be used to:
- Accelerate national expansion
- Deepen platform capabilities
- Expand product offerings
- Grow the company’s team
- Support long-term platform development
The company said the investment supports its vision of building what it describes as the definitive financial home base for America’s approximately 85 million homeowners.
Homeowners Are Sitting on a Fortune – And Needlessly Paying a Fortune in Interest
According to information provided by the company, household debt has reached record levels, with nonmortgage consumer debt in the United States exceeding $5 trillion.
Trovy cited estimates indicating that Americans pay approximately $550 billion annually in interest expenses, with a significant portion associated with products carrying annual percentage rates exceeding 20%.
The company stated that many homeowners possess substantial home equity that remains largely untapped despite the existence of higher-cost borrowing alternatives.
Trovy’s platform was developed to address what it views as a disconnect between accumulated home equity and the financing products available to homeowners for everyday borrowing needs.
The company stated that its objective is to provide homeowners with access to financing solutions that leverage existing home equity while reducing dependence on higher-interest consumer debt products.
Trovy Card: Home Equity-Backed Credit Card for Everyday Financing
Trovy’s flagship offering is a home equity-backed credit card designed to provide homeowners with on-demand access to lower-cost capital.
According to the company, the product is intended to serve as an alternative to:
- Traditional credit cards
- Personal loans
- Specialty financing products
- Other higher-interest borrowing options
The company stated that homeowners can use the financing solution for a broad range of expenses while benefiting from borrowing costs tied to home equity.
Potential use cases highlighted by the company include:
- Home improvement projects
- Medical and dental expenses
- Family travel
- Everyday purchases
- General household spending
Trovy stated that the product combines accessibility with home equity-backed financing in a format intended for everyday use.
TJ Milani, Co-Founder and Chief Executive Officer of Trovy, commented on the company’s approach to homeowner financing.
“As a homeowner, you’ve spent years building equity and you deserve a better way to put it to work. Trovy gives you the low interest rates of a home equity line of credit with the everyday flexibility of a credit card, unlocking smarter financing that works the way your life actually does.”
More Than a Lender – A Platform Built for Homeowners
Trovy stated that it is building a broader homeowner-focused platform that extends beyond financing products.
According to the company, the platform combines:
- Home equity-powered financing
- Homeowner management tools
- Property-related resources
- Rewards programs
- Home value optimization features
The company described the platform as a unified environment designed to help homeowners manage both their property and financing needs through a single ecosystem.
Trovy stated that homeowners can use the platform to access financing while also utilizing tools designed to support ongoing property ownership and management.
Homeowner Hub Expands Platform Capabilities
A key component of the Trovy platform is its Homeowner Hub.
According to the company, the Homeowner Hub includes:
- Maintenance reminders
- Expert homeowner guidance
- Insurance document storage
- Warranty storage
- Home record management
- Home value insights
The company stated that these features are designed to help homeowners maintain, protect, and maximize the value of their properties over time.
Trovy also indicated that the platform includes a rewards program focused on homeowner spending categories and activities.
The company said these capabilities are intended to create a more comprehensive homeowner experience beyond traditional lending products.
Trovy Preparing to Launch 1Loan This Summer
Trovy announced plans to launch its second financial product, known as 1Loan, during the summer.
According to the company, 1Loan is a HELOC designed specifically for home purchases and refinances.
Trovy stated that the product differs from traditional mortgage structures by providing ongoing, flexible access to home equity after the initial transaction.
The company indicated that homeowners will be able to utilize available equity for purposes including:
- Home improvements
- Debt consolidation
- Future property-related expenses
- Other financing needs
According to Trovy, the product is designed to engage homeowners at the point of purchase or refinancing and continue serving their financing needs thereafter.
Ashley Harris, Co-Founder and Chief Operating Officer of Trovy, discussed the company’s broader platform strategy.
“We are building the platform homeowners have never had – one that helps them manage and enjoy their home, and leverage their equity for low-cost financing, whether that’s handling the costs of homeownership or funding the rest of their lives. We want Trovy to be the home base for every homeowner. Once you have it, you won’t want to own a home without it.”
Ashley Harris
Co-Founder and Chief Operating Officer
Trovy
Built Differently From the Ground Up
Trovy highlighted several operational milestones achieved since its formation.
According to the company:
- Less than 18 months have passed since founding
- Operations are live in 27 states
- Licensing has been obtained in 30 states
- The first product launched in June 2025
- The initial product launch occurred approximately eight months after formation
The company stated that its operating model differs from fintech businesses that primarily rely on third-party banking partnerships.
Trovy noted that it operates as a licensed consumer lender, allowing direct oversight of:
- Product development
- Underwriting decisions
- Customer experience
- Operational execution
The company also stated that the Trovy Card is issued by Cross River Bank pursuant to a license from Mastercard.
Investor Support and Market Opportunity
Henry Toole, Partner at Left Lane Capital, discussed the firm’s decision to lead the financing round.
“TJ and Ashley have built something rare, and they have the backgrounds to match. The team has a wealth of fintech experience from Figure, SoFi, and JPMorgan. Home equity is one of the largest and most underutilized categories in consumer finance, and we believe Trovy is building the definitive modern platform for it. We’re proud to lead this round as they scale.”
Henry Toole
Partner
Left Lane Capital
The company stated that the investment reflects confidence in both the Trovy platform and the broader opportunity surrounding home equity-powered financial products.
Continued Support From Existing Investors
Existing investor Kleiner Perkins also participated in the financing round.
Leigh Marie Braswell, Partner at Kleiner Perkins, commented on the company’s progress and long-term vision.
“TJ, Ashley, and the Trovy team are building for a simple but enormous reality: for most Americans, the home is their largest asset, yet the financial products around homeownership still feel fragmented, slow, and expensive. Trovy is turning home equity into something homeowners can actually use in everyday life. We’ve believed in this team from the beginning, and we’re thrilled to continue supporting them.”
According to the company, participation from existing investors reflects continued support for Trovy’s strategy of building financial products centered around homeowner equity.
About Trovy
Trovy is a consumer fintech platform focused on helping homeowners access and leverage home equity through financing products and homeowner-focused digital tools.
The company offers home equity-powered financial solutions designed to provide homeowners with alternatives to higher-interest consumer debt products. Trovy also provides homeowner management resources, property-related tools, and rewards capabilities through its broader platform ecosystem.
The Trovy Card is issued by Cross River Bank pursuant to a license from Mastercard. Trovy operates as an Equal Housing Lender and holds NMLS #2676733.
About Left Lane Capital
Founded in 2019, Left Lane Capital is a venture capital and growth equity firm with offices in New York and London.
The firm invests in high-growth internet and consumer technology businesses globally and partners with entrepreneurs building category-defining companies across multiple sectors.
Selected investments include:
- Bilt Rewards
- M1 Finance
- LemFi
- Talkiatry
- Ownwell
- Moove
- Wayflyer
- Blank Street
Media Contact
For additional information, visit trovy.com.
Source Attribution
Source: Company announcement
