ST. PAUL, Minnesota — March 25, 2026
Executive Summary
Securian Financial has announced the launch of FlexTech™, a new technology capability designed to simplify and accelerate the integration of protection products into digital lending and customer-facing platforms. Developed in collaboration with Walnut, an embedded insurance technology provider, FlexTech enables affinity groups—including digital lenders and financial institutions—to embed protection offerings directly within their application flows and digital experiences.
The solution is built to support seamless deployment through APIs and modular architecture, allowing partners to incorporate protection products efficiently without disrupting existing systems. Initially focused on Securian’s payment protection suite, FlexTech enables lenders to present coverage options at critical decision points within the customer journey. The launch represents an expansion of Securian’s ability to deliver scalable, technology-driven protection solutions aligned with evolving digital finance ecosystems.
Announcement Overview
Securian Financial introduced FlexTech™ as a technology-driven capability aimed at transforming how protection products are delivered within digital financial experiences. The platform has been developed in partnership with Walnut, leveraging embedded insurance infrastructure to support integration across lending applications and other digital customer interfaces.
FlexTech is designed to allow partners—including financial institutions, fintech companies, and affinity groups—to incorporate protection products directly into their digital ecosystems. The capability focuses on simplifying implementation while maintaining flexibility and scalability, enabling partners to align protection offerings with their digital strategies.
The launch reflects Securian Financial’s continued focus on expanding its protection solutions through modern technology frameworks. By enabling embedded delivery of insurance and protection products, the company aims to support partners in offering integrated financial solutions that align with customer expectations and digital engagement models.
Key Announcement Details
- Announcement Type: Product launch of a technology capability
- Product Name: FlexTech™
- Announcing Entity: Securian Financial
- Parent Entity: Securian Financial Group, Inc.
- Technology Partner: Walnut (embedded insurance technology provider)
- Nature of Partnership: Technology collaboration for embedded protection delivery
- Launch Date: March 25, 2026
- Headquarters Location: St. Paul, Minnesota, United States
Platform Purpose and Capability
- Primary Purpose: Simplify embedding of protection products into digital experiences
- Core Functionality: Enable integration of protection products into loan applications and customer-facing platforms
- Integration Method: API-based integration
- Platform Design: Modular architecture
- Technology Characteristics: Flexible, scalable, and designed for rapid implementation
- Operational Objective: Enable simple, fast, and convenient deployment
- Implementation Goal: Reduce complexity for partners integrating protection solutions
Target Users and Distribution
- Primary Target Audience: Affinity groups
- Specific Target Segments: Digital lenders, financial institutions, associations
- Customer Reach Model: Embedded within partner digital platforms
- Distribution Environment: Digital lending applications and customer-facing digital interfaces
- Delivery Context: Embedded within application flows and purchase journeys
Initial Product Enablement
- Initial Product Suite: Payment protection products
- Product Category Definition: Financial safety net products
- Covered Life Events: Disability
- Covered Life Events: Involuntary unemployment
- Covered Life Events: Critical illness
- Covered Life Events: Death
- Functional Purpose: Cover monthly payment obligations during qualifying events
- Integration Timing: Offered at point of application or purchase flow
- Customer Experience Objective: Present relevant protection options at decision-making moments
Product Classification and Structure
- Product Types Included: Debt protection products
- Product Types Included: Credit insurance products
- Product Application Context: Lending solutions distributed through financial institutions
Future Expansion
- Planned Product Expansion: Additional Securian Financial products
- Expansion Timeline: Coming months (as stated in PR)
Technology and Infrastructure (Walnut)
- Platform Type: Embedded insurance platform
- Geographic Focus: North America
- Core Capability: Enable digital-first protection products within existing customer journeys
- Technology Stack: Modern API infrastructure
- Operational Features: Regulatory compliance support
- Operational Features: Carrier partnerships
- Operational Features: Fully digital program enablement
- Solution Focus Areas: Payment protection
- Solution Focus Areas: Income loss protection
- Solution Focus Areas: Loan protection solutions
- Implementation Capability: Rapid launch of compliant digital protection programs
Strategic and Operational Context
- Business Segment (Securian): Affinity Solutions – U.S.
- Affinity Network Size: More than 6,000 affinity groups
- Partner Categories: Digital lenders, financial institutions, associations
- Strategic Objective: Support digital strategies of partners
- Strategic Objective: Enable scalable deployment of protection products
- Strategic Objective: Expand embedded delivery capabilities
Customer and Market Reach
- Customer Base Size: More than 23 million customers
- Operating Regions: United States and Canada
- Distribution Channels: Employers, financial professionals, affinity groups
Company Background (Securian Financial)
- Years of Operation: More than 140 years
- Core Offering: Insurance and retirement solutions
- Product Focus: Financial protection and long-term planning solutions
- Delivery Model: Partnership-based distribution
Company Background (Walnut)
- Company Type: Embedded insurance technology platform
- Region: North America
- Founder: William Hockey
- Founder Background: Co-founder of Plaid
- Founded Year: 2019
- Primary Clients: Financial institutions, fintechs, large enterprises
Insurance and Regulatory Information
- Insurance Issuer: Minnesota Life Insurance Company
- Insurance Issuer: Securian Life Insurance Company
- Insurance Issuer: Securian Casualty Company
- New York Authorization Status: Securian Life Insurance Company (authorized)
- New York Authorization Status: Securian Casualty Company (authorized)
- New York Authorization Status: Minnesota Life Insurance Company (not authorized)
- Headquarters of Issuers: St. Paul, Minnesota
- Liability Clause: Each insurer responsible for its own policy obligations
- Product Availability Condition: Varies by state
Corporate Structure
- Marketing Name: Securian Financial
- Legal Entity: Securian Financial Group, Inc.
- Subsidiaries: Minnesota Life Insurance Company
- Subsidiaries: Securian Life Insurance Company
- Subsidiaries: Securian Casualty Company
Compliance and Identification
- Document Identifier (DOFU): 03-2026
- Reference Number: 5324849
Company Leadership
- Executive Name: Dave Seidel
- Role: Senior Vice President and Head of Affinity Solutions-U.S.
- Company: Securian Financial
- Executive Name: Derek Szeto
- Role: Chief Executive Officer
- Company: Walnut
FlexTech™: Embedded Protection Infrastructure for Digital Financial Ecosystems
FlexTech™ has been introduced as a modular and API-driven platform designed to support the integration of protection products within digital financial environments. The technology enables partners to incorporate protection offerings directly into their user interfaces, including loan application workflows and other customer-facing digital touchpoints.
The platform’s architecture is structured to allow flexibility in deployment while maintaining consistency in functionality. Through API-based connectivity, partners can embed protection products without requiring extensive redevelopment of their existing systems. This approach supports faster implementation timelines and enables scalability across multiple markets and use cases.
According to the announcement, FlexTech is designed to deliver a balance between flexibility and sophistication. The modular design allows partners to tailor implementations based on their operational requirements while maintaining access to standardized protection product frameworks.
The capability reflects an approach centered on integrating financial protection into the natural flow of digital transactions, aligning with broader developments in embedded finance and digital lending ecosystems.
Payment Protection Product Integration
The initial deployment of FlexTech™ will focus on enabling the distribution of Securian Financial’s payment protection product suite. These products are designed to provide a financial safety net for consumers by covering loan payments under specific qualifying conditions.
The payment protection suite includes coverage for events such as:
- Disability
- Involuntary unemployment
- Critical illness
- Death
These products are structured to support consumers in maintaining their financial obligations during periods of unexpected life events. By embedding these offerings directly within application or purchase flows, lenders can present protection options at relevant points in the customer journey.
The integration allows for protection products to be offered at the moment of decision, aligning with customer interactions during loan origination or financial product selection. This embedded approach is intended to streamline the user experience by reducing friction associated with separate product enrollment processes.
Securian Financial indicated that additional protection products will be made available through FlexTech in the coming months, expanding the range of offerings accessible through the platform.
Digital Lending Integration and Customer Experience Alignment
FlexTech™ is designed to support integration within digital lending platforms, enabling protection products to be embedded directly into loan application workflows. This integration allows lenders to present relevant coverage options as part of the application process rather than as a separate or subsequent offering.
The embedded model aligns with digital-first customer experiences, where users expect streamlined and integrated interactions across financial services. By incorporating protection products into existing workflows, partners can maintain continuity in the customer journey while offering additional financial solutions.
The platform’s API-based structure supports integration across a range of digital environments, including web-based applications, mobile platforms, and partner ecosystems. This flexibility allows financial institutions and fintech companies to deploy protection offerings in a manner consistent with their digital infrastructure.
The approach reflects a broader movement toward embedding financial services within digital platforms, enabling customers to access multiple financial solutions within a single interface.
Strategic Context: Expansion of Embedded Insurance Capabilities
The launch of FlexTech™ reflects an expansion of Securian Financial’s capabilities in delivering protection products through embedded digital frameworks. According to the company, the platform builds on its longstanding expertise in protection solutions while extending its reach through technology-enabled distribution channels.
The collaboration with Walnut introduces embedded insurance infrastructure designed to support scalable deployment of protection products. Walnut’s platform provides the technological foundation required to integrate insurance offerings into digital environments, including lending platforms and financial applications.
According to the announcement, the partnership enables Securian to deliver protection products in a manner that is simple, fast, and scalable, aligning with the operational requirements of digital lenders and financial institutions.
The development of FlexTech also reflects ongoing changes in the financial services landscape, where technology-driven platforms are increasingly used to deliver financial products. Embedded solutions allow companies to integrate additional services into existing customer journeys, supporting both operational efficiency and expanded product access.
Securian Financial indicated that the platform is designed to support partners in meeting evolving customer expectations, particularly within digital lending and fintech environments.
Leadership Statements
Dave Seidel, Senior Vice President and Head of Affinity Solutions-U.S. at Securian Financial, stated:
“FlexTech represents a major step forward in how we support our partners’ digital strategies. As digital lending and fintech opportunities continue to scale, partners need solutions that are fast to implement, easy to integrate and designed to drive measurable business outcomes. FlexTech delivers the best of Walnut’s sophisticated technology paired with Securian’s deep protection expertise—enabling partners to meet evolving customer expectations with confidence.”
Derek Szeto, Chief Executive Officer at Walnut, stated:
“Walnut is thrilled to be partnering with a venerable company like Securian. This is a timely moment in history for everyday customers to ensure their financial security. By combining Securian’s product expertise with Walnut’s embeddable infrastructure, more consumers than ever are going to be able to acquire the safety net they need to protect them when they need it most.”
A Go-To Provider for Affinity Groups
Securian Financial’s Affinity Solutions business is positioned as a provider of insurance and protection products to a broad network of organizations across North America. The company serves more than 6,000 affinity groups, including:
- Digital lenders
- Financial institutions
- Associations
These partnerships enable Securian Financial to distribute protection products across multiple channels and customer segments. The introduction of FlexTech expands the company’s ability to support these partners by providing technology infrastructure designed for digital integration.
The platform is intended to enhance the delivery of protection products within partner ecosystems, enabling organizations to incorporate these offerings into their customer-facing platforms.
Product and Insurance Information
Payment protection refers to a suite of products designed to support lending solutions offered through financial institutions. These products include:
- Debt protection products
- Credit insurance products
Insurance products associated with Securian Financial are issued by:
- Minnesota Life Insurance Company
- Securian Life Insurance Company (New York authorized insurer)
Minnesota Life Insurance Company is not authorized to conduct insurance business in New York. Both companies are headquartered in St. Paul, Minnesota.
Property and casualty insurance products are issued by:
- Securian Casualty Company (New York authorized insurer)
Each issuing insurer is responsible for the financial obligations associated with the policies or contracts it provides. Product availability and specific features may vary by state.
Securian Financial is the marketing name for Securian Financial Group, Inc., and its subsidiaries, which include:
- Minnesota Life Insurance Company
- Securian Life Insurance Company
- Securian Casualty Company
Regulatory and Identification Information
DOFU: 03-2026
Reference Number: 5324849
About Securian Financial
Securian Financial is a financial services organization with more than 140 years of experience in providing insurance and retirement solutions. The company develops products designed to address the evolving needs of individuals, families, and businesses.
Securian Financial delivers its solutions through partnerships with:
- Employers
- Financial professionals
- Affinity groups
The company’s offerings are designed to provide financial protection and support long-term financial planning. Securian Financial serves more than 23 million customers across the United States and Canada.
The organization operates with a focus on helping customers build secure financial futures through accessible and structured financial solutions. Its protection products are integrated across multiple distribution channels, including employer-sponsored programs and financial institutions.
About Walnut Insurtech
Walnut is an embedded insurance platform operating in North America, providing infrastructure that enables financial institutions, fintech companies, and enterprises to integrate protection products into their digital customer journeys.
The company specializes in:
- Payment protection solutions
- Income loss protection
- Loan protection products
Walnut’s platform is built on modern API infrastructure, allowing partners to deploy digital protection programs within their existing systems. The company also provides support for regulatory compliance and operational implementation, enabling partners to launch fully digital insurance offerings.
Through its embedded approach, Walnut enables organizations to offer protection products as part of their core services, aligning with digital-first customer engagement strategies.
Media Contact
For additional information, visit securian.com.
Source Attribution
Source: Company announcement