New York, New York — February 16, 2026
Executive Summary
Royaltiz, a France-founded digital marketplace focused on talent-linked digital assets, has launched its U.S.-focused platform, Royaltiz.com, built on Base, Coinbase’s Layer 2 blockchain network. The company enters the United States after four years of operating in Europe, where it reports more than 220,000 user accounts, over 200 signed sports and entertainment figures under long-term intellectual property agreements, approximately $250 million in cumulative trading volume, and more than $15 million in revenue. The U.S. platform enables users to acquire and trade digital assets known as “ROYS,” which are linked to individual athletes and public figures and structured within a digital engagement ecosystem rather than as securities. Royaltiz states that its expansion targets the world’s largest sports and crypto market and positions human potential as a measurable, tradable digital asset category within the broader Real World Assets movement.
Announcement Overview
Royaltiz has officially launched its U.S.-focused platform, Royaltiz.com, extending its model of talent-linked digital asset trading into the American market. The platform operates on Base, the Layer 2 blockchain network developed by Coinbase, and combines on-chain infrastructure with off-chain systems designed to support high-volume activity and scalability.
The company’s expansion follows four years of product development and operational activity in Europe. According to Royaltiz, it has established more than 220,000 user accounts, signed over 200 sports and entertainment figures under long-term intellectual property agreements, generated approximately $250 million in cumulative trading volume, and produced more than $15 million in revenue.
Royaltiz describes its central premise as the structuring of human potential as an asset class. On its platform, users trade digital assets known as “ROYS,” each linked to a specific athlete or public figure. The company states that these assets are designed to provide exposure to measurable indicators of social and media momentum rather than to equity ownership or traditional financial claims.
The U.S. launch reflects Royaltiz’s stated strategy to operate within the world’s largest sports and cryptocurrency market while leveraging existing regulatory experience at the corporate level in both the European Union and the United States.
Key Announcement Details
- Announcement Type: U.S. platform launch and geographic market expansion
- Company Name: Royaltiz
- Corporate Origin: Founded in France
- Launch Market: United States
- Platform Name: Royaltiz.com
- Core Product Category: Talent-linked digital asset trading platform
- Digital Asset Name: ROYS
- Asset Structure: Digital assets linked to individual athletes and public figures
- Underlying Exposure Basis: Measurable social momentum indicators including audience growth, engagement velocity, and media visibility
- Primary Industry Vertical: Sports, entertainment, and digital engagement markets
- Blockchain Infrastructure: Built on Base (Coinbase Layer 2 blockchain network)
- Technical Architecture: Hybrid on-chain and off-chain system supporting high-volume trading
- Liquidity Model: Instant trading within internal marketplace ecosystem
- Reward Mechanics: Monthly ecosystem reward structure influenced by social performance indicators
- Launchpad Mechanism: Recurring introduction of new talent-linked digital assets
- Ecosystem Redemption Utility: Signed merchandise, exclusive access, and talent-related experiential rewards
- Regulatory Positioning: Royaltiz PRO holds corporate-level regulatory approvals in the European Union and United States
- Security Classification: Royaltiz.com product is not structured as a security offering
- European Operating History: Four years of prior product iteration before U.S. expansion
- Total User Accounts: 220,000+ global accounts
- Signed Talent Agreements: 200+ sports and entertainment figures under long-term intellectual property agreements
- Cumulative Trading Volume: Approximately $250 million
- Reported Revenue: More than $15 million
- U.S. Launch Roster Includes: Ollie Bearman, Alisha Lehmann
- Broader Ecosystem Talent Includes: Aurélien Tchouaméni
- Primary Market Post-Launch: United States
- Stated Strategic Thesis: Human potential structured as an asset class
- Stated Market Category Alignment: Real World Assets (RWA) movement within digital markets
Platform Structure and Asset Design
Royaltiz operates at the intersection of sports, digital engagement, and crypto infrastructure. The company’s primary product is the ROY, a digital asset linked to an individual athlete or public figure. Each ROY is designed to reflect measurable aspects of a person’s social and public momentum, including audience growth, engagement velocity, and media visibility.
According to the company, the trading model enables users to acquire and exchange ROYS in a high-liquidity marketplace. Performance metrics tied to social and cultural visibility are publicly observable, and the platform incorporates monthly reward mechanics that may be influenced by changes in those indicators.
Royaltiz describes the system as combining multiple structural components: liquidity for trading talent-linked assets, predictive engagement layers where users anticipate which personalities may experience momentum shifts, and gamified reward systems inspired by digital release models. The platform includes a recurring “launchpad-style” mechanism through which new talent is introduced into the ecosystem, allowing users to participate early in newly listed digital assets.
Rewards within the ecosystem can be redeemed for signed merchandise, access opportunities, and experiences associated with participating talent. The company positions these features as part of a digital engagement environment rather than as financial securities or equity claims.
Blockchain Infrastructure and Regulatory Distinction
The U.S. platform is built on Base, Coinbase’s Layer 2 blockchain network, which is designed to support scalable, lower-cost transaction throughput compared to Layer 1 chains. Royaltiz states that the hybrid on-chain and off-chain architecture allows it to manage high transaction volumes while preserving core blockchain-based transparency and settlement functions.
Royaltiz PRO, the corporate entity, holds regulatory approvals at the corporate level in both the European Union and the United States. The company emphasizes that the Royaltiz.com product itself is not structured as a security offering. This distinction forms part of its positioning as a digital engagement and trading ecosystem rather than a traditional financial instrument platform.
The company frames this structural choice as central to how it defines its marketplace: a system that quantifies and trades social momentum rather than issuing financial claims on underlying income streams or equity ownership.
U.S. Launch Roster and Talent Participation
The U.S. launch includes professional athletes such as Ollie Bearman and Alisha Lehmann, among others. International talent within the broader ecosystem includes figures such as Real Madrid midfielder Aurélien Tchouaméni. Royaltiz states that all participating figures operate under long-term intellectual property agreements governing the use of their name, likeness, and associated branding.
The company reports that it has signed more than 200 talents globally under such agreements. These arrangements are intended to provide structured participation within the ecosystem and formalize the relationship between digital assets and the individuals they represent.
Royaltiz positions the inclusion of professional athletes and public figures as foundational to the credibility of the platform’s trading environment and reward structure.
Market Positioning and Competitive Context
Royaltiz identifies its platform as adjacent to prediction markets and sports trading environments but does not categorize those sectors as direct competitors. Instead, the company describes them as behavioral reference points demonstrating consumer comfort with speculation tied to real-world outcomes.
According to Royaltiz, its model extends this behavior beyond individual matches or discrete events and toward longer-term trajectories of individuals. The company situates this within the broader digital asset narrative known in crypto markets as Real World Assets, where tangible and intangible value streams are tokenized and made tradable within blockchain-based infrastructures.
Royaltiz states that real estate, art, and other categories have already undergone tokenization or fractionalization within digital markets. It describes talent-linked digital assets as a continuation of this structural evolution.
Leadership Perspective
Kevin Crouvizier, CEO and co-founder of Royaltiz, addressed the broader conceptual implications of the model. “The premise raises questions that feel lifted from speculative fiction like, ‘At what point does fandom become financial exposure? When does support become speculation? And who really owns momentum and even ourselves?’”
Crouvizier acknowledged the novelty of the category and compared it to prior asset class introductions within digital markets. “Every new asset class feels strange at first,” he said. “There was skepticism about crypto, about tokenized real estate, about NFTs. Human capital is simply the next frontier.”
He also addressed the broader cultural positioning of the launch. “We acknowledge the somewhat dystopian nature but expect people to see the positives, in crypto and tech, credibility matters,” Crouvizier said. “If someone Googles you and finds nothing, that’s a problem. This launch is about visibility, transparency, and building long-term trust.”
Growth Traction and Operational Metrics
Royaltiz reports that it has achieved more than $250 million in cumulative trading volume and over $15 million in revenue since inception. The company indicates that it has signed more than 200 sports and entertainment figures under long-term agreements and maintains more than 220,000 user accounts globally.
The firm’s European operations over the past four years served as a development and iteration period prior to entering the United States. Royaltiz states that the U.S. is now its primary market and that the Royaltiz.com platform is built specifically for scale within that environment.
By positioning itself at the intersection of sports, entertainment, crypto infrastructure, and speculative finance mechanics, Royaltiz describes its platform as an early-stage architecture for what it terms the emerging human capital market.
Future Vision and Platform Ambition
While current activity focuses on established athletes and public figures, Royaltiz indicates that its long-term ambition is broader. The company references the possibility of structured marketplaces in which individuals could raise capital tied to future potential through programmable digital infrastructure.
Royaltiz frames this trajectory as part of a broader convergence between sports, entertainment, finance, and blockchain-based systems. The company states that it views its platform as an early architectural layer in this convergence.
The firm emphasizes that its approach blends measurable visibility metrics, digital trading mechanics, and formal intellectual property agreements into a unified structure. It positions this as a framework for monetizing cultural momentum within a regulated corporate context.
About Royaltiz
Royaltiz is a France-founded digital asset marketplace established to structure and trade talent-linked digital instruments tied to professional athletes and public figures. The company began operations in Europe four years prior to its U.S. expansion and has developed its product through multiple iterations before entering the American market.
As of its U.S. launch in February 2026, Royaltiz reports more than 220,000 registered user accounts globally and over 200 sports and entertainment figures signed under long-term intellectual property agreements governing the use of name, likeness, and associated branding within its ecosystem. Since inception, the platform has generated approximately $250 million in cumulative trading volume and more than $15 million in reported revenue.
The Royaltiz.com platform operates on Base, Coinbase’s Layer 2 blockchain network, and utilizes a hybrid architecture combining on-chain settlement components with off-chain transaction systems designed to support high-frequency and high-volume trading activity. Digital assets issued within the ecosystem, known as ROYS, are linked to measurable social performance indicators rather than equity ownership or revenue participation rights.
Royaltiz PRO, the corporate entity, holds regulatory approvals at the corporate level in both the European Union and the United States. The Royaltiz.com product itself is structured as a digital engagement and trading ecosystem and is not positioned as a security offering.
The company operates at the intersection of sports, entertainment, digital engagement analytics, and crypto infrastructure. Its stated objective is to formalize human capital and social momentum as quantifiable digital asset categories within the broader Real World Assets framework emerging in blockchain markets. With four years of European operating history and its 2026 expansion into the United States, Royaltiz identifies the U.S. as its primary growth market moving forward.
More information is available at www.royaltiz.com.
Media Contact
For additional information, visit royaltiz.com.
Source Attribution
Source: Company announcement