NEW YORK — March 11, 2026
Executive Summary
Fractal, a publicly listed global enterprise artificial intelligence company, has announced the launch of new intelligent sales agents within Flyfish.ai, its AI-native revenue acceleration platform designed to support enterprise sales teams throughout the B2B sales lifecycle. The platform upgrade introduces more than 35 coordinated AI agents that operate across multiple stages of the sales process, including account research, identification of buying signals, stakeholder discovery, personalized outreach drafting, and pipeline management.
According to Fractal, the Flyfish.ai platform is designed to help enterprise sales teams address operational inefficiencies that can reduce the amount of time sales representatives spend engaging with customers. The coordinated system of AI agents works continuously to gather account insights, maintain accurate sales data, and generate context-driven communication while integrating with existing enterprise systems.
Early enterprise deployments of Flyfish.ai have reported measurable operational improvements, including faster deal cycles and increased sales productivity. The platform is designed to integrate with widely used CRM, communication, and revenue management systems, enabling enterprise organizations to deploy the technology within existing workflows.
Announcement Overview
Fractal has introduced a new set of intelligent agents within Flyfish.ai, expanding the platform’s capabilities as an AI-native revenue acceleration system for enterprise sales organizations. The upgraded platform brings together more than 35 coordinated AI agents designed to operate across the entire B2B sales lifecycle.
The Flyfish.ai platform is built to support revenue teams in managing key operational activities involved in enterprise sales. These include researching prospective accounts, identifying buying signals, mapping stakeholders involved in purchasing decisions, drafting personalized outreach messages, and maintaining real-time accuracy within sales pipelines.
Fractal stated that modern enterprise sales teams often operate within increasingly complex technology environments, where multiple tools and data sources must be coordinated to manage customer relationships and revenue operations. Within these environments, a significant portion of sales representatives’ time is often allocated to administrative and preparatory tasks rather than direct engagement with prospective customers.
Flyfish.ai is designed to operate continuously in the background to perform these operational tasks. According to the company, the system identifies high-intent accounts, collects relevant contextual information about potential customers, generates personalized communication drafts, and ensures pipeline data remains current across connected systems.
The platform’s coordinated agents are designed to work together to support the sales lifecycle, allowing sales professionals to focus on direct customer engagement, strategic discussions, and deal execution.
Fractal indicated that the platform represents an expansion of Flyfish.ai’s capabilities as an AI-native system designed to support revenue teams in managing complex sales processes within enterprise organizations.
Key Announcement Details
- Announcement Type: Product launch
- Announcing Company: Fractal
- Company Type: Publicly listed global enterprise artificial intelligence company
- Company Stock Listing: NSE: FRACTAL
- Product Platform: Flyfish.ai
- Platform Type: AI-native revenue acceleration platform
- Product Developer: Fractal
- Launch Announcement Date: March 11, 2026
Platform Capability Introduced
- New Feature Introduced: Intelligent sales agents within Flyfish.ai
- Number of AI Agents: More than 35 coordinated AI agents
- Operational Coverage: Entire sales lifecycle
- Lifecycle Stages Supported:
- Account research
- Buying signal identification
- Stakeholder discovery
- Personalized outreach drafting
- Sales pipeline management
- Platform Operating Model: Coordinated system of intelligent AI agents executing tasks across the sales pipeline
- System Operation: Agents operate continuously in the background
Core Platform Functions
The coordinated AI agents perform the following activities:
- Researching prospective accounts
- Identifying relevant stakeholders within target organizations
- Detecting signals indicating potential buying intent
- Gathering contextual information related to accounts
- Drafting personalized outreach communications
- Drafting context-rich communications for sales engagement
- Maintaining accurate pipeline data
- Updating pipeline data in real time
Sales Workflow Activities Supported
Flyfish.ai supports enterprise sales teams by addressing operational tasks including:
- Account research
- Follow-up management
- Sales data entry
- Pipeline management
- Customer context gathering
- Sales preparation activities
Operational Context Highlighted in the Announcement
- Sales representatives spend less than one-third of their time actively selling
- Remaining time is often spent on:
- Research
- Follow-ups
- Data entry
- Managing disconnected systems
Platform Learning Mechanism
- The system continuously learns from organizational data
- It analyzes engagement patterns across sales activities
- Learning processes improve:
- Accuracy
- Effectiveness of account insights
- Outreach communication relevance
Platform Positioning
- Flyfish.ai is positioned as a coordinated execution system, not just an assistive AI tool
- The platform executes operational sales activities rather than providing recommendations alone
Enterprise Technology Integration
- Flyfish.ai integrates with:
- Customer Relationship Management (CRM) systems
- Enterprise communication platforms
- Revenue management platforms
- Integration enables rapid deployment within existing enterprise workflows
Reported Performance Indicators from Early Deployments
Early enterprise deployments of Flyfish.ai reported:
- Up to 30% faster deal cycles
- 42% increase in sales team productivity
Operational Improvements Observed
Productivity improvements were driven by reductions in:
- Manual account research
- Follow-up coordination
- Pipeline management tasks
Intended Operational Outcome
The platform is designed to allow sales professionals to:
- Focus on strategic conversations
- Engage more directly with customers
- Advance deal opportunities
Executive Statements Included in the Announcement
Srikanth Velamakanni
- Title: Co-founder, Group Chief Executive and Vice Chairman
- Organization: Fractal
Shridhar Marri
- Title: Founder and Chief Executive Officer
- Organization: Flyfish.ai
Company Details: Fractal
- Company Name: Fractal
- Exchange Listing: NSE: FRACTAL
- Company Type: Global enterprise AI company
- Corporate Vision: Power every human decision in the enterprise
Fractal Business Units
Fractal’s suite of businesses includes:
- Asper.ai — enabling interconnected decisions for revenue growth
- Analytics Vidhya — a global data science community
Fractal Spin-out
- Qure.ai
Qure.ai is described as a global healthcare AI company focused on:
- Tuberculosis identification
- Lung cancer identification
- Stroke management
Fractal AI Research Focus
Fractal operates a dedicated AI Research team focused on:
- Knowledge-based foundational AI models
- Reasoning-based AI systems
- Agentic AI systems
AI Products Developed by Fractal
Products referenced in the PR include:
- MarshallGoldsmith.ai
- Vaidya.ai
- Kalaido.ai
Open-Source AI Models
Fractal has launched:
- Fathom-R1-14B — open-source reasoning model
- Fathom-DeepResearch — tool-based reasoning model
Workforce and Global Presence
Fractal employs more than 5,000 professionals across global locations including:
- United States
- Canada
- United Kingdom
- Netherlands
- Ukraine
- India
- Singapore
- South Africa
- United Arab Emirates
- Australia
Workplace Recognition
Fractal has received the following recognitions:
- India’s Best Companies to Work For (Top 100, 2025)
- Great Workplace recognition for ten consecutive years
- India’s Best Workplaces for Women (five consecutive years)
Industry Recognition
Fractal has been recognized in several industry assessments:
- Leader — 2025 Forrester Wave™ for Customer Analytics Service Providers
- Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services
- Information Services Group 2024 Assessments for:
- Data Engineering Services
- Data Science Services
Product Website
Company Website
Operational Context: Addressing Complexity in Enterprise Sales Workflows
Enterprise sales teams operate within environments that often require coordination across multiple systems, including customer relationship management platforms, communication tools, and revenue operations software. These systems support a wide range of activities involved in managing sales pipelines, customer engagement, and revenue forecasting.
According to Fractal, sales representatives in many organizations spend less than one-third of their working time actively engaged in selling activities. A significant portion of time is instead dedicated to preparatory and administrative tasks such as researching prospective accounts, drafting outreach communications, updating pipeline records, and managing follow-ups.
Flyfish.ai has been developed to address these operational demands through coordinated automation across the sales workflow. The platform’s system of AI agents performs background tasks related to account analysis, contextual research, and communication preparation while keeping sales pipeline data updated in real time.
The company stated that the system continuously analyzes organizational data and engagement patterns. Through this process, the platform is designed to improve its accuracy and effectiveness in identifying opportunities, gathering relevant information about accounts, and generating context-driven communications.
Unlike systems that primarily provide suggestions or recommendations, Flyfish.ai is designed to execute operational tasks across the sales pipeline. The coordinated AI agents identify accounts, detect buying intent signals, generate personalized communication drafts, and update records within integrated enterprise systems.
Fractal stated that this approach enables revenue teams to reduce time spent on operational preparation and increase time dedicated to conversations with prospective clients and advancing deal opportunities.
Platform Capabilities and System Architecture
The Flyfish.ai platform is designed as a coordinated system of intelligent agents operating across the sales lifecycle. These agents work together to perform tasks that are traditionally handled manually by sales teams.
Within the platform, AI agents conduct account-level research to gather relevant information about potential customers. They identify stakeholders involved in purchasing decisions and analyze available signals that may indicate buying intent within target organizations.
The system then generates personalized outreach drafts based on contextual information gathered about accounts and stakeholders. These communications can be used by sales representatives when initiating engagement with prospective customers.
In addition to research and outreach preparation, the platform maintains accurate pipeline data by updating records in real time. This functionality is designed to ensure that sales data remains current across connected enterprise systems.
The platform continuously learns from organizational data sources and patterns of engagement across the sales pipeline. According to Fractal, this learning process allows the system to refine its performance over time as it processes additional operational data.
Flyfish.ai integrates with existing enterprise systems, including CRM platforms, communication tools, and revenue management software. This integration enables organizations to deploy the platform within existing technology environments without replacing established workflows.
Leadership Statements
“Sales is hard, and too much of a salesperson’s time is spent preparing rather than engaging with clients,” said Srikanth Velamakanni, Co-founder, Group Chief Executive and Vice Chairman of Fractal. “AI should help reduce preparation time and increase the number of meaningful conversations. When we began using Flyfish internally, we saw how dramatically it improved the way our teams researched opportunities, prepared for meetings, and moved deals forward. The traction we saw convinced us that this approach could help other enterprises as well. Flyfish.ai reflects how we believe modern B2B sales should operate.”
“Most AI tools assist. Flyfish.ai orchestrates,” said Shridhar Marri, Founder and Chief Executive Officer of Flyfish.ai. “We didn’t set out to automate tasks. We set out to reinvent the revenue engine. Flyfish is a coordinated system of intelligent agents that thinks, acts, and executes across the pipeline, freeing human sales reps to do what only humans can: build trust, nurture relationships, and close deals. That’s not an upgrade to sales. It’s a new operating model.”
Platform Integration and Enterprise Deployment
Flyfish.ai is designed to integrate with enterprise technology environments that already support revenue operations and sales management. According to Fractal, the platform connects with widely used CRM systems, communication tools, and other revenue platforms.
This integration allows organizations to deploy Flyfish.ai within existing enterprise workflows without replacing their existing operational systems. The coordinated AI agents operate across these connected systems to support research, communication preparation, and pipeline management activities.
Fractal stated that the platform’s deployment approach is designed to support enterprise organizations seeking to improve operational efficiency within sales teams while maintaining existing technology infrastructure.
With the introduction of the new intelligent agents, Flyfish.ai operates as a coordinated execution-focused system embedded within enterprise revenue operations. The platform is designed to support how organizations manage account engagement, pipeline development, and sales productivity across B2B sales environments.
About Fractal
Fractal (NSE: FRACTAL) is a publicly listed global enterprise artificial intelligence company focused on enabling data-driven decision-making across enterprise organizations.
The company provides AI-powered solutions designed to support decision-making processes across multiple industries and business functions. Fractal’s suite of businesses includes Asper.ai, which focuses on enabling interconnected decisions for revenue growth, and Analytics Vidhya, one of the largest data science communities globally.
Fractal previously spun out Qure.ai, a healthcare artificial intelligence company focused on the identification and management of conditions such as tuberculosis, lung cancer, and stroke through AI-driven imaging analysis.
The company maintains a dedicated artificial intelligence research team focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic AI systems. Fractal’s research initiatives have produced several AI products and models, including MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, the open-source reasoning model Fathom-R1-14B, and the tool-based reasoning model Fathom-DeepResearch.
Fractal employs more than 5,000 professionals across multiple global locations, including the United States, Canada, the United Kingdom, the Netherlands, Ukraine, India, Singapore, South Africa, the United Arab Emirates, and Australia.
The company has received several recognitions related to workplace culture and industry leadership. These include being listed among India’s Best Companies to Work For (Top 100, 2025) and recognition as a Great Workplace for ten consecutive years by the Great Place to Work® Institute. Fractal has also been recognized as one of India’s Best Workplaces for Women for five consecutive years.
In industry assessments, Fractal was named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers. The company also received leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services and in Information Services Group’s 2024 evaluations for Data Engineering and Data Science Services.
More information about Fractal is available at www.fractal.ai.
Media Contact
For additional information, visit fractal.ai.
Source Attribution
Source: Company announcement