CHICAGO — January 28, 2026
Executive Summary
Cobra Electronics has announced a new distribution partnership with Airsys to expand the availability of its PMR446 professional two-way radio solutions across the United Kingdom and broader European markets. Under the partnership, Airsys will serve as an authorized distributor of Cobra’s business-focused communication products, providing technical support, testing, and regional market coverage. According to the companies, the collaboration is intended to strengthen Cobra’s European presence while ensuring that professional customers across multiple industries have access to compliant, high-performance PMR446 communication solutions. The partnership aligns with Cobra’s strategy of working with established distribution partners that offer specialized expertise, local infrastructure, and support capabilities tailored to business users operating in demanding environments.
Announcement Overview
Cobra Electronics announced that it has entered into a distribution partnership with Airsys, a distributor specializing in high-end PMR446 communication solutions across the UK and Europe. As part of the agreement, Airsys will represent Cobra’s professional two-way radio portfolio in European markets, supporting deployment, testing, and technical requirements for business customers.
According to Cobra, Airsys was selected based on its experience serving professional users and its established presence within the European communications market. The distributor provides dedicated technical resources, structured product evaluation processes, and market-specific support designed to meet the operational requirements of businesses relying on short-range radio communications.
The partnership expands Cobra’s European distribution footprint and is intended to improve regional access to its professional PMR446 radio solutions. Cobra stated that working with a distributor that maintains rigorous testing standards and localized technical support is central to ensuring consistent product performance and compliance across markets.
Key Announcement Details
- Announcement type: Distribution partnership
- Companies involved: Cobra Electronics and Airsys
- Product category: PMR446 professional two-way radios
- Geographic scope: United Kingdom and Europe
- Distribution model: Authorized regional distributor
- Target customers: Business and professional users
- Announcement date: January 28, 2026
Strategic Context
According to the companies, PMR446 radios continue to play a significant role in short-range professional communications across Europe, particularly in sectors where license-free operation, reliability, and ease of deployment are required. PMR446 operates within a harmonized European frequency band, allowing businesses to deploy compatible communication equipment across multiple countries without individual licensing requirements.
Cobra stated that expanding its PMR446 offerings through a specialized distributor supports its broader international growth strategy while ensuring adherence to regional regulatory frameworks. By partnering with Airsys, Cobra gains access to a distributor with existing infrastructure and experience navigating European compliance standards, product testing, and customer support expectations.
Airsys, according to the announcement, brings established expertise in distributing professional-grade communication solutions and supporting business customers with deployment guidance and technical services. The partnership is positioned as a means of aligning Cobra’s product portfolio with regional market needs while maintaining consistent quality and performance expectations.
Distribution Partnership Scope
Under the partnership, Airsys will distribute Cobra’s professional two-way radio products designed for PMR446 operation. These solutions are intended for use by dedicated teams operating in environments where reliable, immediate communication is critical to daily operations.
According to Cobra, Airsys will provide localized support services, including product testing and technical assistance, to ensure that devices meet operational standards required by European business customers. The distributor’s role includes representing Cobra’s products across multiple European markets and supporting customers throughout the procurement and deployment process.
The companies indicated that the partnership emphasizes long-term collaboration rather than transactional distribution, with a focus on maintaining consistent service levels and technical reliability across regions.
Leadership Statement — Airsys
“This partnership ensures that our partners and customers have access to an even wider choice of high-quality solutions, empowering them to select the communication tools that best fit their needs,” said Bojan Nikolić, CEO of Airsys.
Product and Market Focus
Cobra’s professional two-way radios are designed for use by teams operating in sectors that require dependable, short-range communication tools. According to the company, these sectors include hospitality, retail, dining, warehousing, education, construction, and event production.
Cobra stated that its PMR446 radios are purpose-built for demanding work environments, emphasizing durability, clarity, and operational reliability. The company highlighted its long-standing presence in the communications industry, noting more than sixty years of experience developing communication solutions for professional and consumer markets.
By distributing Cobra’s products, Airsys will support businesses seeking communication tools that align with European regulatory standards while delivering consistent performance across varied operational settings.
Selection Rationale
According to the announcement, Cobra was selected by Airsys based on Cobra’s ongoing commitment to delivering robust two-way radio solutions designed for professional use. The companies stated that equipment reliability is a key factor for businesses that depend on communication systems to coordinate teams, manage operations, and maintain safety.
Cobra noted that its product development approach focuses on enabling business owners and operators to concentrate on their customers and operational objectives by providing communication tools that support efficiency and coordination.
The partnership reflects a shared emphasis on quality assurance, technical capability, and long-term customer support, according to both organizations.
Leadership Statement — Cedar Electronics
“This partnership represents a significant milestone in Cobra’s continued growth and commitment to serving professional customers worldwide,” said Jonas Forsberg, CEO of Cedar Electronics, Cobra’s parent company. “Airsys shares our dedication to quality, innovation, and customer success. Together, we’re positioned to deliver reliable communication solutions that European businesses need to operate at their best.”
Industry and Regulatory Environment
PMR446 radios are widely used across Europe due to their license-free operation within designated frequency bands. According to industry standards, devices operating under PMR446 must comply with specific power output and technical requirements to ensure interoperability and minimize interference.
Cobra stated that maintaining compliance with European standards is a core requirement for its professional radio offerings. Partnering with a distributor that conducts rigorous testing and validation processes supports this objective by ensuring that products perform consistently across different countries and operating environments.
Airsys’ experience in managing these regulatory and technical considerations was cited as a key factor in establishing the partnership.
Customer Impact and Use Cases
According to the companies, the partnership is intended to improve access to professional communication solutions for European businesses that rely on coordinated team operations. PMR446 radios are commonly used in environments where mobile coverage may be inconsistent or where instant, group-based communication is required.
By expanding Cobra’s distribution network through Airsys, businesses across Europe are expected to gain access to a broader range of professional-grade communication tools supported by localized expertise. The companies stated that this approach supports operational continuity and reduces friction in deploying communication systems across multiple sites or regions.
About Cobra Electronics
Cobra Electronics is a manufacturer of communication and safety products serving consumer and professional markets. The company develops two-way radios and related communication solutions designed for reliability and operational performance in a range of environments.
Cobra operates as part of Cedar Electronics and maintains a global presence through its distribution partners. Its professional product portfolio is focused on supporting business users who require dependable communication tools for daily operations.
About Airsys
Airsys is a distributor specializing in high-end PMR446 communication solutions across the United Kingdom and Europe. The company provides technical support, testing, and market expertise to business customers deploying professional communication systems.
Airsys works with manufacturers to ensure that distributed products meet regional regulatory requirements and operational standards expected by professional users.
Media Contact
Matteo Fehoko
Email: mfehoko@360pr.plus
Source Attribution
Source: Company announcement