VIENNA — February 19, 2026
Executive Summary
Bybit EU has announced a series of stablecoin-focused campaigns designed to expand access to USDC and EURC across its regulated European platform while encouraging disciplined savings habits and structured digital asset participation. The initiative, launched in early February, introduces fixed-term Earn products tied to USDC and EURC and opens registration for a stablecoin-based trading competition with a 110,000 USDC prize pool. Bybit EU stated that the campaign reflects its continued focus on compliant digital asset usage under the European Union’s Markets in Crypto-Assets Regulation (MiCA), positioning regulated stablecoins as tools for structured engagement rather than short-term speculation. Headquartered in Vienna and authorized as a Crypto-Asset Service Provider in Austria, Bybit EU serves customers across the European Economic Area, with the exception of Malta.
Announcement Overview
Bybit EU confirmed the launch of new campaigns centered on USDC and EURC, two fully-reserved stablecoins issued by regulated entities of Circle. The initiative aims to deepen the integration of these digital assets across Bybit EU’s platform and promote more structured engagement within a compliant European regulatory framework.
The campaign unfolds in phases, beginning with fixed-term Earn offerings launched on February 2. These products are structured around predictable time horizons and defined annual percentage rates, allowing users to allocate stablecoin balances toward specific financial objectives. In parallel, the platform has opened registration for a trading competition titled “Consistency Counts,” designed to reward disciplined participation rather than high-frequency activity.
According to Bybit EU, the initiative reflects a broader effort to align digital asset usage with responsible participation principles under MiCA. The expansion of USDC and EURC access supports use cases across trading, savings, and payments while maintaining regulatory alignment within the European Union.
Key Announcement Details
- Announcement Classification: Platform expansion and stablecoin campaign launch under MiCA-regulated framework
- Legal Entity: Bybit EU GmbH
- Corporate Form: Austrian Crypto-Asset Service Provider (CASP)
- Regulatory Authorization Jurisdiction: Austria
- Supervisory Framework: European Union Markets in Crypto-Assets Regulation (MiCA)
- Regulatory Status: Authorized CASP under MiCA
- Operational Platform: bybit.eu
- Head Office Location: Vienna, Austria
- Service Area: European Economic Area (EEA)
- Explicit Geographic Exclusion: Malta
- Stablecoins Integrated in Campaign:
- USDC
- EURC
- Stablecoin Reference Currencies:
- USDC — U.S. dollar-referenced
- EURC — Euro-referenced
- Stablecoin Issuer: Regulated entities of Circle
- Stablecoin Regulatory Compliance Referenced: MiCA-compliant stablecoins
- Campaign Phase Launch Date: February 2, 2026
- Primary Campaign Component: Fixed-term Earn savings products
- Earn Product Structure Type: Fixed-term, predefined duration, predefined APR
- Earn Product Duration Options:
- 10-day term
- 30-day term
- Earn Product APR Structures:
- USDC 10-Day Fixed Earn (New User Exclusive) — 20% APR
- USDC 10-Day Fixed Earn — 14% APR
- USDC 30-Day Fixed Earn — 16% APR
- EURC–USDC Cross-Yield (30-day) — 15% APR
- Cross-Yield Structure: EURC–USDC 30-day fixed-term structure
- Savings Objective Framing Referenced:
- Financial buffer creation
- Long-term planning
- Structured savings participation
- Trading Campaign Name: Consistency Counts
- Trading Competition Asset Base: USDC
- Trading Competition Prize Pool: 110,000 USDC
- Campaign Behavioral Emphasis: Consistency and discipline
- Platform Use Cases Referenced for USDC and EURC:
- Trading
- Fixed-term savings
- Payments
- Card integration (Bybit Card)
- Future Integration Reference: Expanded everyday utility across Bybit EU product suite
- Authorized Services Under MiCA:
- Custody and administration of crypto-assets on behalf of clients
- Exchange of crypto-assets for funds
- Exchange of crypto-assets for other crypto-assets
- Placement of crypto-assets
- Transfer services for crypto-assets on behalf of clients
- Services Explicitly Not Provided:
- Operation of a crypto-asset trading platform
- Provision of investment advice
- Strategic Positioning Stated: Promotion of responsible digital asset participation within regulated European framework
- Public Statement Attributed To: Mazurka Zeng, Co-CEO, Bybit EU
Stablecoin Strategy Within a Regulated European Framework
Bybit EU’s announcement underscores a structured approach to stablecoin integration under MiCA. USDC and EURC are presented as fully-reserved digital assets operating natively on blockchain networks and compliant with the European Union’s regulatory framework.
The platform emphasized that its stablecoin initiative is built around practical, user-oriented use cases rather than speculative positioning. By structuring access through fixed-term products and defined engagement models, Bybit EU aligns stablecoin activity with predictable participation models within the European regulatory perimeter.
MiCA compliance forms the regulatory backbone of this expansion. As an authorized Crypto-Asset Service Provider in Austria, Bybit EU operates within the supervisory framework governing custody, exchange, placement, and transfer services for crypto-assets across the European Economic Area. The stablecoin campaigns therefore function within a defined compliance structure rather than as standalone promotional initiatives.
Structured Earn Products Focused on Savings Discipline
The first phase of the campaign centers on fixed-term Earn products denominated in USDC and EURC. Bybit EU described these offerings as tools designed to encourage financial literacy and long-term planning rather than short-term market activity.
The 10-day and 30-day fixed-term structures provide clarity around duration and return expectations. According to the company, this format is intended to support predictable allocation strategies, allowing users to deploy idle stablecoin balances toward defined objectives such as building a financial buffer or planning for longer-term financial goals.
The product lineup includes a new user exclusive USDC 10-day Fixed Earn offering 20% APR, alongside additional USDC and EURC cross-yield options with defined annual percentage rates. Bybit EU stated that fixed-term structures offer predictability and transparency, aligning participation with structured savings behavior.
Leadership Perspective on Responsible Participation
Mazurka Zeng, Co-CEO of Bybit EU, stated that integrating USDC and EURC enables the platform to expand access to regulated stablecoins while promoting more thoughtful digital asset engagement.
“Integrating USDC and EURC enables us to expand access to regulated stablecoins while promoting more thoughtful and responsible ways for users to engage with digital assets,” Zeng said. “Through savings-focused Earn products, we aim to support financial literacy and long-term participation within a regulated European environment.”
The statement positions the campaign as part of a broader philosophy centered on structured participation rather than volume-driven engagement.
Consistency Counts Trading Competition
In parallel with the Earn product rollout, Bybit EU launched registration for the “Consistency Counts” trading competition. The event features a 110,000 USDC prize pool and is structured around rewarding disciplined trading activity.
The naming and framing of the competition emphasize measured participation over rapid execution. Bybit EU stated that the initiative reflects the same principles underlying its Earn offerings: consistency, structure, and long-term orientation.
This competition forms part of the broader stablecoin campaign, integrating USDC utility across platform activity while maintaining alignment with the company’s stated emphasis on responsible digital asset engagement.
Integration Across Trading, Payments, and Card Utility
Beyond savings and competition initiatives, Bybit EU referenced upcoming integrations across its broader product suite. These include enhanced everyday utility for the Bybit Card, positioning USDC and EURC for expanded transactional use.
Stablecoins such as USDC and EURC, which operate natively on blockchain networks, enable near-real-time settlement and low-cost transfer capabilities. By integrating these assets across trading and payment infrastructure, Bybit EU extends their application within a compliant European ecosystem.
The company indicated that additional campaigns and integrations will follow over time as part of its ongoing support for the stablecoin ecosystem.
Role of USDC and EURC Within the European Market
USDC and EURC are fully-reserved stablecoins issued by regulated entities of Circle and designed to maintain price stability relative to their respective fiat currencies. Both comply with the European Union’s Markets in Crypto-Assets regulatory framework.
Bybit EU’s expansion of access to these assets signals a broader European market trend toward regulated stablecoin usage within structured platforms. Stablecoins serve as bridges between traditional financial systems and blockchain-based networks, supporting trading pairs, savings products, and transactional use cases.
Within this context, the campaign reinforces the positioning of USDC and EURC as tools for structured engagement rather than purely speculative instruments.
Regulatory Positioning and CASP Authorization
Bybit EU GmbH is authorized in Austria as a Crypto-Asset Service Provider under MiCA. The authorization permits custody and administration of crypto-assets on behalf of clients, exchange of crypto-assets for funds, exchange of crypto-assets for other crypto-assets, placement of crypto-assets, and transfer services for crypto-assets on behalf of clients.
The company explicitly notes that it is not the operator of a crypto-asset trading platform and does not provide investment advice. These clarifications form part of its regulatory disclosures within the European framework.
Operating under MiCA authorization enables Bybit EU to serve customers across the European Economic Area, excluding Malta, through its bybit.eu platform.
About USDC and EURC
USDC and EURC are fully-reserved stablecoins issued by regulated entities of Circle and designed to maintain parity with their respective fiat currencies. USDC is referenced to the U.S. dollar, while EURC is referenced to the euro. Both operate natively on blockchain networks, enabling digital transfers and settlement within blockchain-based financial infrastructure.
As fully-reserved assets, USDC and EURC are structured to be backed by reserves corresponding to tokens in circulation. This reserve-based model supports their role as stable settlement instruments across trading, savings, and payment use cases. Their blockchain-native design allows value to move efficiently across supported networks while maintaining fiat-referenced stability.
Both stablecoins comply with the European Union’s Markets in Crypto-Assets (MiCA) regulatory framework, aligning their issuance and operational standards with EU requirements. Within this framework, USDC and EURC can be integrated into regulated platforms serving customers across the European Economic Area.
Bybit EU’s campaign incorporates USDC and EURC into fixed-term Earn products and trading initiatives under its MiCA authorization, positioning these stablecoins as structured tools for savings, trading, and digital payments within a compliant European environment.
About Bybit EU
Bybit EU GmbH is a Vienna-headquartered Crypto-Asset Service Provider authorized in Austria under the European Union’s Markets in Crypto-Assets Regulation (MiCA). The company operates the bybit.eu platform and provides regulated crypto-asset services to customers across the European Economic Area, with the exception of Malta.
As a MiCA-authorized CASP, Bybit EU is permitted to conduct custody and administration of crypto-assets on behalf of clients; exchange crypto-assets for funds; exchange crypto-assets for other crypto-assets; place crypto-assets; and provide transfer services for crypto-assets on behalf of clients. These permissions position the firm within the EU’s harmonized regulatory regime governing digital asset intermediaries. Bybit EU does not operate a crypto-asset trading platform and does not provide investment advice.
Structured as the European entity of the broader Bybit group, Bybit EU operates under a compliance-first framework designed to align digital asset services with European supervisory standards. Its regulated status under MiCA provides a defined legal perimeter for the provision of crypto-asset services across the EEA, supporting cross-border operations under a unified regulatory regime.
The company’s stablecoin initiatives, including expanded access to USDC and EURC, are deployed within this authorization structure. By integrating regulated stablecoins into savings-oriented Earn products, trading activities, and payment functionalities, Bybit EU extends digital asset participation within a framework governed by EU regulation, emphasizing structured engagement and regulatory alignment across its European operations.
Media Contact
For additional information, visit bybit.eu.
Source Attribution
Source: Company announcement