BOSTON — June 30, 2026
Executive Summary
Klaviyo (NYSE: KVYO) has introduced significant advancements to its AI-powered CRM platform by making Composer available in public beta while expanding the capabilities of Customer Agent. Built on the same real-time customer data platform, the two AI agents work together across marketing and customer service to help consumer brands improve personalization, automate workflows, strengthen customer engagement, and create additional revenue opportunities through shared intelligence.
Announcement Overview
Klaviyo announced the public beta release of Composer, its AI marketing agent, alongside major enhancements to Customer Agent, its AI-powered customer service solution. Operating within the company’s autonomous B2C CRM, both AI agents continuously exchange customer intelligence across marketing and service activities. The integrated approach enables businesses to automate campaign creation, personalize customer interactions, streamline support operations, and leverage unified customer data to improve business performance while maintaining human oversight before marketing campaigns are published.
Key Announcement Details
- Announcement Type: Product Launch / AI Platform Update
- Company: Klaviyo (NYSE: KVYO)
- Products Announced: Composer (Public Beta) and Customer Agent Enhancements
- Primary Focus: AI-powered marketing and customer service automation
- Platform: Klaviyo Autonomous B2C CRM
- Core Innovation: Shared real-time customer intelligence across marketing and service
- Composer Availability: Public beta beginning June 30, 2026
- Customer Agent Status: Available as a full AI-powered customer service platform
- Additional Customer Agent Rollout: Additional functionality planned throughout 2026
- Primary Customer Segment: Consumer brands and B2C businesses
- Key Marketing Capabilities: Campaign auditing, opportunity identification, automated campaign creation, cross-channel campaign generation
- Key Customer Service Capabilities: Personalized support, workflow automation, multilingual support, action-based customer service
- Shared Data Capabilities: Unified customer profiles, behavioral signals, purchase history, marketing engagement, customer preferences and intent signals
- Supported Marketing Channels: Email and SMS
- Supported Customer Service Channels: Web chat, Email, SMS, WhatsApp and custom digital experiences
- Business Benefits: Real-time personalization, revenue opportunity identification, workflow automation, unified customer intelligence and improved operational efficiency
- Enterprise Integrations: Pre-built connectors and open APIs
- Customer Base: More than 196,000 paying customers
- Technology Foundation: AI-native autonomous B2C CRM platform
- Objective: Help consumer brands drive revenue through coordinated AI-powered marketing and customer service
AI Agents Built into the Same CRM Platform
Klaviyo announced that Composer and Customer Agent now operate together inside its autonomous B2C CRM platform, allowing both AI systems to continuously exchange customer intelligence.
Rather than functioning as separate applications, both agents rely on the same customer profile and real-time behavioral information. According to the company, every interaction processed by one agent contributes additional customer intelligence that can be used by the other.
This shared architecture enables both marketing and customer service functions to operate using a common understanding of each customer.
Key capabilities include:
- Shared real-time customer profiles
- Continuous intelligence exchange
- Integrated marketing and customer service workflows
- Revenue-focused automation
- Unified customer engagement
AI-Powered Collaboration Across Marketing and Customer Service
Klaviyo stated that many organizations continue to use disconnected marketing and customer service technologies, limiting the ability to build comprehensive customer profiles.
The company explained that its AI agents eliminate these operational silos by sharing behavioral signals and customer insights automatically.
Examples provided by the company include:
- Customer preferences collected during support conversations.
- Product interests identified during customer interactions.
- Purchase intent signals gathered across multiple touchpoints.
- Marketing engagement history.
- Campaign interaction data.
According to Klaviyo, this information continuously updates the customer profile, allowing both AI agents to make more informed decisions.
Shared Customer Intelligence Creates a Continuous Learning Cycle
The company stated that each AI agent contributes additional intelligence to the centralized customer record.
For example:
- Customer Agent records preferences following service interactions.
- Product interests become part of the customer’s profile.
- Intent signals are written back into CRM records.
- Composer uses those signals when building future marketing campaigns.
- Campaign engagement later becomes available to Customer Agent for personalized support interactions.
According to Klaviyo, this continuous exchange of information creates an ongoing learning cycle that improves both customer experiences and revenue opportunities over time.
Leadership Commentary
Jamie Domenici, Chief Marketing Officer of Klaviyo, said:
“Businesses aren’t struggling because they lack AI tools — they’re struggling because most AI can’t act on the context that matters.”
She added:
“The next era of consumer experiences will be defined by companies that can combine AI with deep customer understanding to move faster, personalize better, and turn customer insights into growth.”
Regarding the new AI capabilities, Domenici said:
“Composer and Customer Agent help brands put that understanding to work.”
Composer: The marketing agent that knows your business and grows it
Klaviyo announced that Composer is now available in public beta.
The company stated that Composer has been developed to help marketing teams identify revenue opportunities, prioritize work, and automate campaign creation.
According to Klaviyo, users can request recommendations from Composer, which then evaluates active campaigns, customer segments, and automated marketing flows before presenting prioritized opportunities.
Examples highlighted by the company include:
- Underperforming abandoned-cart automations.
- Welcome journeys with customer drop-off.
- High-value customer segments requiring re-engagement.
- Existing campaigns with optimization opportunities.
Once an opportunity is selected, Composer prepares campaign recommendations inside Klaviyo.
According to the company, the platform can generate:
- Email campaigns.
- SMS campaigns.
- Audience selection.
- Marketing content.
- Cross-channel campaign structures.
Klaviyo stated that campaign recommendations incorporate:
- Historical customer behavior.
- Campaign performance.
- Marketing best practices.
- Patterns derived from nearly 200,000 brands.
- Fourteen years of customer context.
The company noted that campaigns remain subject to customer review and approval before publication.
Early Customer Experience with Composer
Klaviyo stated that several organizations received early access to Composer through its private beta program.
According to the company, participating brands included:
- AS Beauty
- SPANX
- Dermalogica
The company said these organizations used Composer to identify optimization opportunities that internal teams had not previously addressed.
Katherine Cabe, Senior Director of Retention Marketing at AS Beauty, said:
“The visibility Composer provided was unbelievable.”
She added:
“Composer’s Flow Audit tool surfaced collision issues across our 113-flow library.”
According to the company, these insights helped identify overlapping automations that could contribute to unnecessary messaging and reduced marketing efficiency.
Customer Agent knows your customer before they say a word
Klaviyo also announced expanded capabilities for Customer Agent, its AI-powered customer service solution.
According to the company, Customer Agent operates using the same unified customer intelligence available to Composer, allowing service interactions to incorporate:
- Purchase history.
- Items currently in shopping carts.
- Previous marketing engagement.
- Customer preferences.
- Historical customer interactions.
Klaviyo stated that this broader context enables more personalized support experiences than traditional AI service systems operating without integrated customer data.
AI-Powered Customer Service with Built-In Automation
The company stated that Customer Agent arrives pre-trained using a brand’s information, communication style, and operating policies.
Additional capabilities include:
- Pre-built retail skills
- Multilingual support
- Prompt-based workflow creation
- Automated service configuration
- Daily performance evaluation
- Continuous optimization
According to Klaviyo, brands can create customized customer experiences by describing the desired workflow through a single prompt.
The company illustrated this capability with an example of a personalized product recommendation experience for running equipment.
Action-Oriented Customer Service
Klaviyo stated that Customer Agent extends beyond answering customer questions by integrating with business systems through connectors and APIs.
According to the company, Customer Agent can perform operational tasks including:
- Processing product returns.
- Applying loyalty rewards.
- Supporting customer requests.
- Operating across multiple communication channels.
Supported communication channels include:
- Web chat
- SMS
- Custom customer interfaces
Product Availability
Klaviyo announced the following availability timeline:
- Composer public beta became available beginning June 30, 2026.
- Customer Agent is available as a full AI-powered customer service platform.
- Additional Customer Agent capabilities are scheduled to roll out throughout 2026.
Strategic Product Expansion
According to Klaviyo, the latest product developments continue the company’s strategy of combining customer data, artificial intelligence, marketing automation, and customer service within a single CRM platform.
The company stated that bringing Composer and Customer Agent together enables organizations to leverage customer intelligence across multiple business functions while improving operational efficiency, personalization, and customer engagement.
About Klaviyo
Klaviyo (CLAY-vee-oh) is an autonomous B2C CRM that combines customer data, artificial intelligence, marketing, and customer service into a unified platform. The company helps businesses transform real-time customer information into personalized experiences at scale through a flexible data infrastructure, intelligent automation, and action across marketing and service. Klaviyo serves more than 196,000 paying customers and supports its platform through more than 350 integrations. Its customer base includes organizations such as Mattel, TaylorMade, Glossier, Liquid Death, Daily Harvest, and many other consumer brands.
Media Contact
For additional information, visit klaviyo.com.
Source Attribution
Source: Company announcement
