SEATTLE — June 25, 2026
Executive Summary
Validar has secured a venture-debt financing package from Decathlon Capital Partners to support the next stage of its growth strategy. The investment will fund enhancements to the company’s event-technology platform while expanding customer support, sales, and marketing capabilities. Financial terms were not disclosed. The agreement also provides financing flexibility designed to support future growth initiatives as Validar continues serving organizations that manage business-to-business events worldwide.
Announcement Overview
Validar announced a new growth-funding agreement with Decathlon Capital Partners that will help accelerate product innovation and commercial expansion. The financing is intended to strengthen the company’s event-technology platform through additional product capabilities while supporting broader customer engagement initiatives. The investment aligns with Validar’s long-term growth plans and enables the company to continue developing technology that helps organizers measure event performance, improve attendee experiences, and generate actionable business insights from B2B events around the world.
Key Announcement Details
- Announcement Type: Venture debt financing / Growth funding acquisition
- Announcing Company: Validar
- Funding Partner: Decathlon Capital Partners
- Announcement Date: June 25, 2026
- Headquarters: Seattle, Washington, United States
- Investment Structure: Venture-debt financing
- Financial Terms: Not disclosed
- Primary Purpose: Support Validar’s next phase of business growth and platform expansion
- Platform Expansion: Development of additional features across the Validar event-technology platform
- Customer Support: Expansion of customer-support capabilities
- Sales & Marketing: Increased investment in sales and marketing initiatives
- Core Technology: Event-technology platform for B2B event management and analytics
- Platform Capabilities: Registration, ticketing, attendee check-in, attendee behavior tracking, engagement tools, event analytics, lead generation and performance measurement
- Industry Focus: Business-to-business (B2B) events
- Platform Reach: Technology deployed across more than 1,000 events worldwide
- Financing Advantages: Flexible amortization, no shareholder dilution, no changes to management control or governance, no cost for undrawn capital
- Future Funding Flexibility: Agreement includes potential additional financing support beyond the current investment
- Strategic Objective: Accelerate product innovation and strengthen customer-facing operations
- Growth Focus: Product development, customer success, commercial expansion and long-term business growth
- Decathlon’s Role: Provider of customized growth-debt financing for expansion without equity dilution
Growth Funding Agreement
Validar announced that it has entered into a venture-debt financing agreement with Decathlon Capital Partners to support the company’s continued business expansion.
According to the company, the financing has been structured to provide capital for strategic growth initiatives while supporting ongoing development of its technology platform and customer-facing operations. Financial terms of the transaction were not disclosed.
The company stated that the financing package has been designed to provide operational flexibility as it continues investing in technology and customer success initiatives.
Expansion Strategy
Validar stated that the new funding will primarily support several strategic priorities across its business.
These priorities include:
- Expanding capabilities across the Validar event-technology platform
- Strengthening customer-support operations
- Increasing investment in sales initiatives
- Expanding marketing programs
- Supporting continued long-term business growth
According to the company, these investments are intended to strengthen both its product offering and its ability to serve customers as adoption of its platform continues to grow.
Event Technology Platform
Validar develops technology solutions designed to support organizations that organize and manage business-to-business events.
According to the company, its platform enables event organizers to improve operational efficiency while collecting meaningful event data that supports decision-making before, during, and after events.
The company’s technology has been deployed across more than 1,000 events worldwide, supporting organizers with registration, attendee engagement, event measurement, and lead generation activities.
Its platform is designed to help customers understand event performance through data-driven insights while improving the overall attendee experience.
Product Development Priorities
The company stated that additional investment will be directed toward expanding the functionality available within its platform.
Product development efforts are expected to focus on delivering additional capabilities that further enhance the experience for event organizers and business users while strengthening the platform’s overall value proposition.
According to Validar, expanding product functionality remains an important component of its long-term growth strategy as customer requirements continue to evolve.
Customer Support and Commercial Expansion
Alongside continued product development, the financing will also support broader commercial initiatives.
The company indicated that investment will be directed toward:
- Customer support
- Sales operations
- Marketing initiatives
- Business development activities
These efforts are intended to strengthen customer relationships while supporting continued market expansion across industries served by the company.
Financing Structure
Validar stated that the venture-debt package has been structured to provide financing flexibility without requiring changes to shareholder ownership or corporate governance.
According to the company, the agreement includes several characteristics designed to support long-term growth, including:
- Flexible amortization
- No dilution of existing shareholders
- No changes to management control
- No governance changes
- No cost for undrawn capital
- Potential additional financing support beyond the current investment
The company stated that these features align with its objective of securing capital while maintaining operational continuity.
Company Commentary
Victor Kippes, Founder and Chief Executive Officer of Validar, said:
“This important growth-financing package is custom designed to meet the needs of our fast-growing company.”
Kippes added:
“It provides flexible amortization, doesn’t require any dilution of existing shareholders and doesn’t involve any changes in management control or governance.”
According to the company, Validar has spent more than two decades helping business-to-business event marketers better understand and demonstrate the value created through their events. During that time, the company’s technology has supported registration, ticketing, attendee engagement, content measurement, and lead generation activities across events worldwide.
Decathlon Capital Partners Commentary
John Borchers, Managing Director of Decathlon Capital Partners, said:
“Validar has worked closely with the B2B events industry since 2005.”
He further stated:
“Victor Kippes and his team understand the requirements of event marketers, and they continue to develop technology solutions to meet the needs of their clients worldwide.”
Borchers also said:
“Decathlon Capital Partners is pleased to support the continued growth of Validar.”
According to Decathlon Capital Partners, the company’s financing approach is designed to provide customized growth capital for businesses seeking alternatives to traditional equity financing.
Event Data and Business Insights
According to the company, Validar’s technology enables event organizers to collect and analyze operational data that supports better decision-making throughout the event lifecycle.
Its solutions are designed to help organizations:
- Improve attendee registration
- Streamline event check-in
- Track attendee behavior
- Increase audience engagement
- Measure event effectiveness
- Generate actionable sales opportunities
- Evaluate return on investment through event analytics
The company stated that these capabilities help organizations better understand the effectiveness of their event programs while supporting measurable business outcomes.
Strategic Context
According to the company, organizations continue to place greater emphasis on measurable event performance, operational efficiency, and data-driven decision-making.
Validar stated that its continued investment in platform development and customer support reflects its long-term commitment to delivering technology that enables event organizers to manage registration, attendee engagement, analytics, and lead generation through integrated solutions designed for business-to-business events.
The financing announced on June 25, 2026 supports these objectives by providing additional resources for product development and commercial expansion.
About Validar
Validar provides event-technology solutions designed to help organizations create efficient, engaging, and data-driven event experiences. Its platform supports registration, attendee check-in, behavior tracking, engagement tools, analytics, and performance measurement for organizations across multiple industries. The company helps customers evaluate event effectiveness while improving attendee satisfaction and operational efficiency through technology-driven event management solutions.
About Decathlon Capital Partners
Decathlon Capital Partners provides customized growth-debt financing for companies seeking alternatives to conventional equity investment. The firm focuses on long-term growth capital designed to help businesses expand while avoiding ownership dilution and maintaining management control. With offices in Palo Alto and Park City, Decathlon supports companies operating across a broad range of industries.
Media Contact
For additional information, visit validar.com.
Source Attribution
Source: Company announcement
