OPELIKA, Alabama — June 3, 2026
Executive Summary
Wright’s Market has relaunched its online shopping platform through a new partnership with eGrowcery, introducing “Wright’s Market eCommerce 2.0.” The initiative is designed to strengthen digital grocery shopping capabilities, support broader customer accessibility, and help restore previous online sales levels. By combining eGrowcery’s grocery-focused commerce technology, SNAP capabilities, point-of-sale integration, and customer-focused digital tools, Wright’s Market aims to deliver a more personalized online experience while maintaining the community-centered service that has defined the family-owned grocer for more than two decades.
Announcement Overview
Wright’s Market announced the relaunch of its e-commerce platform powered by eGrowcery, a unified commerce solution developed specifically for independent grocers. The upgraded platform combines enhanced digital shopping functionality, SNAP support, seamless integration with existing store systems, and customer-focused online tools designed to improve both online and in-store experiences. The initiative reflects Wright’s Market’s focus on rebuilding e-commerce momentum, strengthening community engagement, and delivering a more inclusive shopping experience. Through the partnership, the company seeks to blend the convenience of modern digital grocery shopping with the personalized service and trusted local relationships that remain central to its business.
Key Announcement Details
- Announcement Type: E-Commerce Platform Relaunch
- Announcement Date: June 3, 2026
- Initiative Name: Wright’s Market eCommerce 2.0
- Retailer: Wright’s Market
- Technology Partner: eGrowcery
- Industry: Grocery Retail and Digital Commerce
- Headquarters/Market Served: Opelika, Alabama
- Primary Objective: Restore previous online sales levels and expand digital grocery engagement
- Platform Provider: eGrowcery
- Platform Type: White-label grocery e-commerce platform
- Online Shopping Capability: Relaunched online ordering platform
- Customer Experience Focus: Personalized local service delivered through digital channels
- SNAP Support: Online SNAP shopping capabilities supported
- Additional Features: AI-powered recipe recommendations with one-click add-to-cart functionality
- Store System Integration: Integrated with Retail Data Systems (RDS) point-of-sale platform
- User Experience Enhancements: Visual storefront design, intuitive navigation, configurable front-end experience
- Target Customer Segments: Local shoppers, seniors, stay-at-home parents, families, SNAP customers
- Community Focus: Local service, customer care, neighborhood engagement
- Growth Strategy: Rebuild e-commerce momentum through promotions, digital outreach, and customer feedback initiatives
- E-Commerce Goal: Increase online sales to six percent of total business and continue growing beyond that level
- Technology Benefits: Connected commerce, personalized shopping journeys, seamless online and in-store experiences
- SNAP Transition Support: Assistance provided by SEMTAC (SNAP EBT Modernization Technical Assistance Center)
- Supporting Organization: National Grocers Association Foundation
- Strategic Outcome: Expanded digital accessibility while maintaining community-based customer relationships
- Website: wrightsmarket.com
Wright’s Market Relaunches Online Shopping Platform
Wright’s Market announced the relaunch of its online shopping platform under the initiative known as “Wright’s Market eCommerce 2.0.”
The company stated that the relaunch represents a significant step toward:
- Restoring previous online sales performance
- Expanding digital shopping accessibility
- Enhancing customer convenience
- Supporting broader community engagement
- Delivering a more inclusive online grocery experience
The new platform is powered by eGrowcery, a provider of white-label e-commerce technology designed specifically for grocery retailers and wholesalers.
According to the company, the initiative combines digital innovation with Wright’s Market’s longstanding commitment to personalized customer service, enabling shoppers to access a modern online grocery experience while maintaining the familiarity of a local, family-owned business.
Why Wright’s Market Selected eGrowcery
Wright’s Market stated that the decision to partner with eGrowcery was driven by the platform’s continued investment in functionality and features designed specifically for independent grocers.
Jimmy Wright, Owner of Wright’s Market, highlighted several capabilities that influenced the company’s decision, including SNAP functionality, customer experience enhancements, and grocery-focused innovation.
Jimmy Wright, Owner of Wright’s Market, said:
“We wanted a partner who was continuing to add the features and functionality required for a successful independent grocer experience.”
Jimmy Wright, Owner of Wright’s Market, further stated:
“eGrowcery impressed us with their SNAP capabilities, and their ever-expanding features designed to improve both in store and online shopper experiences from AI recipes with one-click add to cart to an easily configurable front-end experience. They also understand how critical customer service is to us, especially for the seniors and stay-at-home parents who rely on Wright’s every week.”
According to Wright’s Market, the platform’s grocery-specific functionality aligns closely with the store’s operational priorities and customer service expectations.
SNAP Capabilities and Accessibility Features
A key factor in the partnership was eGrowcery’s SNAP support capabilities and its ability to help independent grocers serve a broader range of shoppers through digital channels.
The company highlighted several areas of focus:
- SNAP-enabled online shopping support
- Improved accessibility for customers
- Digital convenience for recurring shoppers
- Enhanced grocery ordering flexibility
- Expanded service options for local households
Wright’s Market specifically emphasized the importance of serving customers who depend on the store’s services each week, including:
- Seniors
- Stay-at-home parents
- Families seeking convenient grocery access
- Community members who benefit from online ordering options
The company noted that accessibility and customer service remain central priorities as digital grocery adoption continues to evolve.
High-Tech Design Combined With a High-Touch Approach
According to Wright’s Market, eGrowcery’s technology platform combines modern digital commerce capabilities with an approach focused on customer relationships and service.
The company cited several platform characteristics that influenced its selection decision:
- Modern visual design
- Intuitive user interfaces
- Streamlined shopping experiences
- Flexible front-end configuration
- Personalized customer engagement tools
- Seamless integration capabilities
Wright’s Market stated that the platform is designed to provide shoppers with an efficient and personalized experience while allowing the retailer to maintain its customer-focused operating model.
The company emphasized that technology alone was not the deciding factor in the partnership.
Jimmy Wright, Owner of Wright’s Market, said:
“The people behind the technology were just as impressive as the product. There was a level of trust we hadn’t experienced with tech vendors before.”
According to the company, trust, responsiveness, and customer service were important considerations throughout the evaluation and implementation process.
Integration With Retail Data Systems (RDS)
Wright’s Market stated that the new platform integrates directly with its existing point-of-sale infrastructure provided by Retail Data Systems (RDS).
The integration is intended to support:
- Seamless operational connectivity
- Consistent product management
- Improved shopping accuracy
- Enhanced customer experiences
- More efficient digital operations
According to the company, the integration enables a shopping journey tailored to individual customers while supporting operational efficiency across both digital and in-store environments.
The company stated that connected technology plays an important role in delivering a consistent experience regardless of how customers choose to shop.
Recognition of SEMTAC and SNAP Transition Support
Wright’s Market also acknowledged the assistance provided during the online SNAP transition process.
The company extended appreciation to:
SEMTAC (SNAP EBT Modernization Technical Assistance Center)
and
National Grocers Association Foundation
for their support related to the USDA/FNS online SNAP transition.
According to Wright’s Market, this assistance contributed to the implementation process and supported the company’s efforts to expand digital accessibility for customers utilizing SNAP benefits.
eGrowcery Highlights the Importance of Community-Focused Retailers
Pat Hughes, Chief Executive Officer of eGrowcery, emphasized the value of supporting retailers that prioritize customer relationships and community engagement.
Pat Hughes, Chief Executive Officer of eGrowcery, said:
“It’s inspiring to partner with a retailer like Wright’s Market and an industry leader like Jimmy Wright, that puts community and customer care first. Our platform is built to give grocers the tools they need to compete online without losing the local relationships that make them vital to their neighborhoods.”
According to eGrowcery, the platform is designed to help independent grocers strengthen their online presence while preserving the community-focused characteristics that distinguish local retailers.
The company stated that technology should support local relationships rather than replace them.
Rebuilding E-Commerce Momentum
As part of the relaunch, Wright’s Market stated that it is focused on rebuilding digital engagement and expanding participation across its online shopping platform.
Key initiatives include:
- Targeted promotional campaigns
- Consistent digital outreach
- Customer feedback programs
- Community engagement initiatives
- Ongoing platform optimization
According to the company, these efforts are intended to help increase online sales activity and support sustained digital growth.
Wright’s Market stated that it is working toward raising e-commerce sales to six percent of total business activity, with plans to build upon that foundation over time.
The company indicated that customer participation, ongoing engagement, and continuous service improvements will remain important components of that strategy.
Creating a Personalized Digital Shopping Experience
Through its partnership with eGrowcery, Wright’s Market stated that it is leveraging connected technology to provide a more personalized experience for shoppers throughout the Opelika community.
Key areas of focus include:
- Personalized online shopping
- Digital convenience
- Community engagement
- Customer-focused service
- Connected retail technology
- Local relationship building
According to the company, the objective is to combine the convenience associated with modern digital commerce platforms with the trust and familiarity traditionally associated with local grocery stores.
The initiative reflects Wright’s Market’s ongoing commitment to adapting to changing consumer expectations while maintaining the service values that have guided the business for decades.
About Wright’s Market
Wright’s Market has served Opelika, Alabama since 2002. Family-owned and operated, the company focuses on providing fresh groceries, personalized customer service, and community engagement. The business continues to emphasize local relationships, customer accessibility, and service-driven grocery retailing while supporting the evolving shopping preferences of its community.
About eGrowcery
eGrowcery develops a comprehensive white-label e-commerce platform designed specifically for food retailers and wholesalers. Its technology integrates with existing store systems, supports multiple payment methods including SNAP, enables loyalty program functionality, and helps retailers deliver seamless shopping experiences across both digital and in-store environments. The company’s platform is focused on helping grocers strengthen digital commerce capabilities while maintaining customer-centric retail operations.
Media Contact
For additional information, visit wrightsmarkets.com.
Source Attribution
Source: Company announcement
