SAN FRANCISCO — February 12, 2026
Executive Summary
WealthRabbit and Bitwise Asset Management have announced a strategic partnership to provide diversified crypto investment portfolios within retirement accounts, introducing professionally managed digital asset exposure for investors seeking streamlined access to cryptocurrency markets. The offering is available through WealthRabbit’s digital retirement platform and provides clients with diversified crypto portfolios designed and monitored by Bitwise Asset Management. According to the companies, the rollout responds to rising investor demand for simplified and secure crypto access, with a WealthRabbit survey indicating that 74 percent of Americans who do not currently hold crypto would consider investing if access were easier and more secure. The initiative integrates crypto-themed exchange-traded products and professional portfolio management within retirement accounts, supporting long-term investment strategies and expanded asset diversification for individual investors and small businesses.
Announcement Overview
WealthRabbit, a digital retirement plan platform serving small businesses and individual investors across the United States, announced the launch of diversified crypto investment portfolios through a partnership with Bitwise Asset Management, a global crypto asset manager overseeing more than $15 billion in client assets. The new offering provides WealthRabbit clients with structured access to digital asset exposure through professionally managed portfolios available on the company’s investing portal.
According to the companies, the offering enables investors to select crypto exposures based on individual investment goals and risk preferences while maintaining diversified allocations rather than selecting individual crypto assets. The portfolios are constructed and monitored by Bitwise using rules-based methodologies and research-driven asset selection.
The rollout reflects a broader industry trend toward integrating digital assets into traditional investment frameworks, including retirement accounts. WealthRabbit stated that the new portfolios are designed to provide a simplified and secure approach to crypto investing while maintaining long-term investment discipline and professional oversight.
The companies indicated that the partnership aligns with WealthRabbit’s objective of expanding access to diversified investment opportunities within retirement accounts and Bitwise’s mission to provide institutional-grade access to digital assets.
Key Announcement Details
- Announcement type: Strategic partnership and investment product rollout
- Primary action: Launch of diversified managed crypto portfolios
- Partnership structure: WealthRabbit distribution platform with Bitwise portfolio design and management
- Companies involved: WealthRabbit and Bitwise Asset Management
- Product category: Diversified digital asset investment portfolios
- Investment objective: Provide professionally managed, diversified crypto exposure
- Primary purpose: Enable simplified and secure crypto investing within retirement accounts
- Portfolio designer: Bitwise Asset Management
- Portfolio oversight: Continuous monitoring and management by Bitwise
- Investment methodology: Research-driven, rules-based portfolio construction
- Asset exposure method: Crypto-themed exchange-traded products (ETPs)
- Asset selection approach: Diversified allocations across digital asset investment vehicles
- Investor control: Portfolio selection based on investment goals and risk tolerance
- Investment strategy focus: Long-term diversified exposure rather than individual asset trading
- Platform availability: WealthRabbit digital investing portal
- Distribution channel: WealthRabbit retirement account infrastructure
- Supported account types: SIMPLE IRA, SEP IRA, Traditional IRA, Roth IRA
- Target customer segments: Small businesses and individual retirement investors
- Primary geographic market: United States
- Demand catalyst: Investor need for easier and more secure crypto access
- Investor demand metric: 74% of surveyed Americans would invest in crypto with simplified and secure access
- Survey sample size: More than 500 investors surveyed by WealthRabbit
- Industry context: More than 75 crypto ETPs currently available
- Regulatory pipeline context: More than 100 additional crypto ETP filings submitted to the U.S. Securities and Exchange Commission
- Related Bitwise initiative: Model Portfolio Solutions for Digital Assets for financial advisors
- Partner expertise basis: Bitwise research capabilities and crypto asset specialization
- Bitwise firm scale: More than $15 billion in client assets under management
- WealthRabbit platform function: Digital retirement plan administration and investment access
- WealthRabbit product expansion context: Broader strategy to expand diversified investment options in retirement accounts
- Investor use case: Structured digital asset allocation within long-term retirement savings
- Risk disclosure context: Investment risk, volatility, regulatory uncertainty, and suitability considerations apply
- Regulatory advisory guidance: Investors encouraged to conduct independent evaluation and consult professional advisors
- Technology context: Blockchain and crypto asset markets as emerging financial infrastructure
Strategic Context
According to the companies, the partnership reflects growing demand among investors for simplified access to digital assets through professionally managed structures. WealthRabbit stated that investor interest in cryptocurrency exposure has increased, but many individuals prefer structured investment vehicles rather than direct trading of individual digital assets.
A WealthRabbit survey of more than 500 investors indicated that a significant portion of non-crypto holders would consider investing if secure and simplified investment pathways were available. The companies indicated that this demand has contributed to the development of diversified portfolios that emphasize long-term exposure and professional oversight.
Bitwise stated that the digital asset investment landscape has expanded rapidly, with dozens of crypto exchange-traded products currently available and additional products under regulatory review. According to the company, this growth has increased the complexity of asset selection for investors and financial advisors, contributing to demand for structured portfolio solutions.
The companies indicated that integrating crypto exposure into retirement accounts provides investors with access to digital assets within existing long-term savings frameworks while maintaining portfolio diversification and professional management.
Portfolio Structure and Investment Methodology
The managed crypto portfolios offered through WealthRabbit are designed and monitored by Bitwise Asset Management. According to the companies, the portfolios provide broad-based exposure to digital assets through diversified allocations across crypto-themed exchange-traded products.
Bitwise applies research-driven asset selection, rules-based investment methodologies, and ongoing portfolio monitoring. The companies stated that the approach is intended to reduce the complexity of selecting individual digital assets and to provide diversified exposure aligned with investor risk preferences.
Investors using WealthRabbit’s platform can select portfolio exposures based on financial goals and risk tolerance. The companies indicated that the portfolios are structured to support long-term investment strategies rather than short-term trading activity.
The offering also builds on Bitwise’s Model Portfolio Solutions for Digital Assets, which provide financial advisors with structured frameworks for integrating digital assets into client portfolios.
Leadership Statements
“Most people don’t want to trade crypto. They want to invest in it responsibly and securely,” said Adam Ackerman, Chief Compliance Officer at WealthRabbit. “That’s why WealthRabbit is launching managed crypto portfolios. These portfolios are designed for people who want exposure to crypto without picking individual crypto assets and prefer a diversified, long-term approach. It’s for investors who value professional management.”
Ackerman stated that Bitwise was selected as a partner based on its experience as a crypto asset manager and its research-driven investment approach.
“We chose Bitwise because they are widely recognized as one of the most experienced and research-driven crypto asset managers in the industry,” Ackerman added. “Bitwise’s emphasis on transparent, rules-based investment methodologies, diversification, research, and education resonates with investors and makes them a perfect partner for this offering.”
Juan Leon, Senior Investment Strategist at Bitwise Asset Management, noted that the growing number of crypto exchange-traded products has increased the need for structured portfolio solutions.
“There are now more than 75 crypto ETPs, and more than 100 additional ones have been filed with the SEC. Many advisors are wondering which to use and how to combine them to provide comprehensive exposure to the space,” Leon said. “WealthRabbit and Bitwise both grasp that. WealthRabbit’s forward-thinking approach to investing, its user-friendly platform, and its recognition of crypto’s growing importance for investors make this offering a natural extension of their mission.”
WealthRabbit Platform and Retirement Account Integration
WealthRabbit provides a digital retirement platform designed to simplify plan administration and investment access for small businesses and individual investors. The company is known for introducing a fully digital, payroll-integrated SIMPLE IRA solution that automates plan management and reduces administrative requirements for employers.
The platform also supports SEP IRAs, Traditional IRAs, and Roth IRAs, enabling individuals and businesses to manage retirement savings through a centralized digital interface. According to the company, integrating managed crypto portfolios into retirement accounts expands the range of available investment options and supports diversified long-term savings strategies.
WealthRabbit stated that the introduction of diversified crypto portfolios reflects its broader objective of expanding professionally managed investment solutions within retirement planning frameworks.
Market Environment and Investor Demand
The companies indicated that investor interest in digital assets continues to evolve alongside developments in financial technology, regulatory oversight, and institutional participation. According to Bitwise, the growth of crypto exchange-traded products and digital asset investment vehicles has contributed to increased accessibility for both retail and institutional investors.
The companies also highlighted increasing interest among financial advisors seeking structured approaches to digital asset allocation. The availability of diversified portfolios is intended to support advisors and investors seeking exposure to digital assets within defined risk frameworks.
The partnership between WealthRabbit and Bitwise reflects broader market efforts to integrate digital assets into established financial products and long-term investment strategies.
Risk and Regulatory Information
The companies noted that investing involves risk, including the possible loss of principal. Investors are advised to conduct independent evaluation of investment opportunities and consult professional advisors regarding legal, tax, regulatory, and financial considerations.
Bitwise stated that digital assets are a relatively new technological innovation and may involve significant volatility, regulatory uncertainty, and market risk. The companies indicated that past performance does not guarantee future results and that investment outcomes may differ from expectations.
The companies also noted that digital asset markets may be affected by technological developments, regulatory actions, market adoption, and changes in investor sentiment.
About WealthRabbit
WealthRabbit is a United States-based digital retirement plan platform focused on delivering simplified, technology-enabled retirement solutions for small businesses and individual investors. The company provides payroll-integrated retirement plans, automated administration tools, and digital investment management capabilities designed to reduce operational complexity and expand access to long-term savings solutions.
WealthRabbit pioneered a fully digital SIMPLE IRA solution that integrates payroll systems and eliminates traditional paperwork requirements. The platform supports multiple retirement account structures, including SIMPLE IRA, SEP IRA, Traditional IRA, and Roth IRA plans. The company serves small business employers and individual investors seeking streamlined retirement planning and investment access.
WealthRabbit continues to expand its investment product offerings, including diversified portfolio solutions and alternative asset exposure, as part of its strategy to modernize retirement planning infrastructure and improve investment accessibility.
About Bitwise Asset Management
Bitwise Asset Management is a global crypto asset manager founded in 2017 and headquartered in San Francisco, California. The firm provides digital asset investment solutions, research, and portfolio management services to institutional investors, financial advisors, and individual clients.
Bitwise manages more than $15 billion in client assets and develops investment products designed to provide structured exposure to cryptocurrency markets. The company offers diversified crypto investment strategies, exchange-traded products, index-based funds, and portfolio solutions supported by research-driven methodologies and rules-based asset selection.
Bitwise provides market research, education, and investment frameworks to support institutional adoption of digital assets and the integration of crypto exposure within diversified investment portfolios. The firm operates globally and serves clients across multiple investment channels.
Media Contact
For additional information, visit wealthrabbit.com & bitwiseinvestments.com.
Source Attribution
Source: Company announcement